Is the Acer ad sexist?

The ADgenda: this week's most offensive advert.

Ad execs think in statements. Preferably four word punchy sentences, all in capitals. This thought process often leaves subtlety out in the cold, and tricksy terms like gender stereotyping are gleefully discarded, no doubt because they dilute the message and block that crucial blue sky thinking. So, having ditched those pesky complexities of real life at the way side, the execs set about planning the new Acer ad. A point-by-point summary of the strategy meeting follows:

1) Laptops are functional, practical and useful

2) Therefore, laptops are for men. Women don't like laptops

3) How can we make women like laptops?

4) By giving laptops a really feminine and pretty image

5) How?

6) By getting that Megan Fox lass, you know, the one famed for her acting talent the world over showcased inTransformers 1,2,3, etc

6) Yeah! But wait, isn't she mostly popular with drooling young men?

7) True, but she is really really girly, so let's get her to appeal to girls even more and pretend she can speak to dolphins

8) Eeeeeeeeeee! That is SO sweet!

If you thought the end result was crass enough, Fujitsu  Japan clearly didn't agree and decided to go one step further by unveiling the Floral Kiss - a laptop designed specifically for women. The Floral Kiss has a specially designed lid so there's no danger of chipping your perfectly manicured nails, a 'Feminine pink' colour scheme and most importantly - your daily horoscope loaded and ready to be accessed at the touch of a no doubt perfume-scented button. What's that I hear? Ah, it's the dull thump of palms smacking foreheads across the nation.

An Acer laptop. Photograph: Getty Images
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Donald Trump vs Barack Obama: How the inauguration speeches compared

We compared the two presidents on trade, foreign affairs and climate change – so you (really, really) don't have to.

After watching Donald Trump's inaugural address, what better way to get rid of the last few dregs of hope than by comparing what he said with Barack Obama's address from 2009? 

Both thanked the previous President, with Trump calling the Obamas "magnificent", and pledged to reform Washington, but the comparison ended there. 

Here is what each of them said: 

On American jobs

Obama:

The state of our economy calls for action, bold and swift.  And we will act, not only to create new jobs, but to lay a new foundation for growth.  We will build the roads and bridges, the electric grids and digital lines that feed our commerce and bind us together.  We'll restore science to its rightful place, and wield technology's wonders to raise health care's quality and lower its cost.  We will harness the sun and the winds and the soil to fuel our cars and run our factories.  And we will transform our schools and colleges and universities to meet the demands of a new age.

Trump:

For many decades we've enriched foreign industry at the expense of American industry, subsidized the armies of other countries while allowing for the very sad depletion of our military.

One by one, the factories shuttered and left our shores with not even a thought about the millions and millions of American workers that were left behind.

Obama had a plan for growth. Trump just blames the rest of the world...

On global warming

Obama:

With old friends and former foes, we'll work tirelessly to lessen the nuclear threat, and roll back the specter of a warming planet.

Trump:

On the Middle East:

Obama:

To the Muslim world, we seek a new way forward, based on mutual interest and mutual respect. To those leaders around the globe who seek to sow conflict, or blame their society's ills on the West, know that your people will judge you on what you can build, not what you destroy. 

Trump:

We will re-enforce old alliances and form new ones and unite the civilized world against radical Islamic terrorism, which we will eradicate completely from the face of the earth.

On “greatness”

Obama:

In reaffirming the greatness of our nation we understand that greatness is never a given. It must be earned.

Trump:

America will start winning again, winning like never before.

 

On trade

Obama:

This is the journey we continue today.  We remain the most prosperous, powerful nation on Earth.  Our workers are no less productive than when this crisis began.  Our minds are no less inventive, our goods and services no less needed than they were last week, or last month, or last year.  Our capacity remains undiminished.  

Trump:

We must protect our borders from the ravages of other countries making our product, stealing our companies and destroying our jobs.

Protection will lead to great prosperity and strength. I will fight for you with every breath in my body, and I will never ever let you down.

Stephanie Boland is digital assistant at the New Statesman. She tweets at @stephanieboland