Politics 26 September 2012 "Premium" with everything Why are all burgers suddenly "premium"? Print HTML The word "premium" has started popping up on menus: popping up twice as frequently as it did five years ago, according to a chart created by Mintel: Burgerbusiness.com put the trend down to the economic downturn: In an economy where consumers are looking for top value without necessarily paying more for it, “premium” connotes high quality or high price without committing to being either. It's a cheap ploy, but the new rather bland term manages to make former menu favourites like "deluxe" look tacky by comparison. › Nick Clegg's Liberal Democrat party conference speech: full text Burgers. Photograph: Getty Images Subscribe More Related articles An unmatched font of knowledge Leader: On capitalism and insecurity Cabinet audit: what does the appointment of Liam Fox as International Trade Secretary mean for policy?