Politics 26 September 2012 "Premium" with everything Why are all burgers suddenly "premium"? Sign up for our weekly email * Print HTML The word "premium" has started popping up on menus: popping up twice as frequently as it did five years ago, according to a chart created by Mintel: Burgerbusiness.com put the trend down to the economic downturn: In an economy where consumers are looking for top value without necessarily paying more for it, “premium” connotes high quality or high price without committing to being either. It's a cheap ploy, but the new rather bland term manages to make former menu favourites like "deluxe" look tacky by comparison. › Nick Clegg's Liberal Democrat party conference speech: full text Burgers. Photograph: Getty Images Subscribe from just £1 per issue More Related articles Diversify your income in increasingly concentrated UK markets How Brexit will affect boob jobs, hip replacements and other medical devices What happens when the European Medicines Agency leaves the UK?