What the hell is Waterstones doing?

Waterstones makes a deal with "the devil".

Why is Waterstones MD James Daunt, who once described Amazon as "a ruthless money-making devil",  joining with said devil in a massive deal?

The bookstore is now going to sell Amazon's Kindle, and "launch other Kindle digital services", refurbishing its stores with digital areas where readers can sit and browse.

Waterstones is yet to fully explain the move, simply saying that:

"The best digital readers, the Kindle family, will be married to the singular pleasures of browsing a curated bookshop."

But this shot at the e-book market seems to be aimed directly at Waterstone's own foot. Why invite the e-book into one of the few nooks which paper books still occupy? One of the pleasures of buying physical books is mooching around a bookshop, browsing, as opposed to the more prosaic digital experience. It might also be noted that Waterstones is doing away with the demographic who continue to buy from them simply because they haven't yet stumbled across e-books.

The deal remains wrapped in mystery. The day before it was announced, an interview with Daunt ran in the Guardian, in which he said Waterstones would soon be joining the e-book revolution, but oddly, that this would involve:

 ...persuading Waterstones customers to choose an e-reader (and ebooks) through a Waterstones-sponsored device. Daunt won't say when this will happen – "it's the bit we have to get right" – but it's imminent. "We'll be different from Amazon," he says, with characteristic ebullience, "and we'll be better."

What's going on?

The deal might have been a panicked one, motivated by Barnes and Noble's recent alliance with Microsoft in a $300m venture last month. This was clearly an excellent move for Barnes and Noble, as they have their own e-book reader and through Microsoft immediately recruited millions of customers. By moving onto Microsoft's turf, Barnes and Noble could only stand to gain.

In contrast, Waterstones, who has no e-book reader of its own, seems to be inviting Amazon to onto their turf. It feels like a bad move.

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Theresa May’s Brexit speech is Angela Merkel’s victory – here’s why

The Germans coined the word “merkeln to describe their Chancellor’s approach to negotiations. 

It is a measure of Britain’s weak position that Theresa May accepts Angela Merkel’s ultimatum even before the Brexit negotiations have formally started

The British Prime Minister blinked first when she presented her plan for Brexit Tuesday morning. After months of repeating the tautological mantra that “Brexit means Brexit”, she finally specified her position when she essentially proposed that Britain should leave the internal market for goods, services and people, which had been so championed by Margaret Thatcher in the 1980s. 

By accepting that the “UK will be outside” and that there can be “no half-way house”, Theresa May has essentially caved in before the negotiations have begun.

At her meeting with May in July last year, the German Chancellor stated her ultimatum that there could be no “Rosinenpickerei” – the German equivalent of cherry picking. Merkel stated that Britain was not free to choose. That is still her position.

Back then, May was still battling for access to the internal market. It is a measure of how much her position has weakened that the Prime Minister has been forced to accept that Britain will have to leave the single market.

For those who have followed Merkel in her eleven years as German Kanzlerin there is sense of déjà vu about all this.  In negotiations over the Greek debt in 2011 and in 2015, as well as in her negotiations with German banks, in the wake of the global clash in 2008, Merkel played a waiting game; she let others reveal their hands first. The Germans even coined the word "merkeln", to describe the Chancellor’s favoured approach to negotiations.

Unlike other politicians, Frau Merkel is known for her careful analysis, behind-the-scene diplomacy and her determination to pursue German interests. All these are evident in the Brexit negotiations even before they have started.

Much has been made of US President-Elect Donald Trump’s offer to do a trade deal with Britain “very quickly” (as well as bad-mouthing Merkel). In the greater scheme of things, such a deal – should it come – will amount to very little. The UK’s exports to the EU were valued at £223.3bn in 2015 – roughly five times as much as our exports to the United States. 

But more importantly, Britain’s main export is services. It constitutes 79 per cent of the economy, according to the Office of National Statistics. Without access to the single market for services, and without free movement of skilled workers, the financial sector will have a strong incentive to move to the European mainland.

This is Germany’s gain. There is a general consensus that many banks are ready to move if Britain quits the single market, and Frankfurt is an obvious destination.

In an election year, this is welcome news for Merkel. That the British Prime Minister voluntarily gives up the access to the internal market is a boon for the German Chancellor and solves several of her problems. 

May’s acceptance that Britain will not be in the single market shows that no country is able to secure a better deal outside the EU. This will deter other countries from following the UK’s example. 

Moreover, securing a deal that will make Frankfurt the financial centre in Europe will give Merkel a political boost, and will take focus away from other issues such as immigration.

Despite the rise of the far-right Alternative für Deutschland party, the largely proportional electoral system in Germany will all but guarantee that the current coalition government continues after the elections to the Bundestag in September.

Before the referendum in June last year, Brexiteers published a poster with the mildly xenophobic message "Halt ze German advance". By essentially caving in to Merkel’s demands before these have been expressly stated, Mrs May will strengthen Germany at Britain’s expense. 

Perhaps, the German word schadenfreude comes to mind?

Matthew Qvortrup is author of the book Angela Merkel: Europe’s Most Influential Leader published by Duckworth, and professor of applied political science at Coventry University.