TalkSport signs groundbreaking deal for radio rights outside Europe

The move will create 40 new jobs at the radio station.

New Statesman
TalkSport will air English Premier League matches in countries outside Europe. Photo: Getty Images

One of the UK's leading sports radio stations is set to expand after signing a deal with the English Premier League to broadcast to Asia, North America and Africa.

TalkSport Radio, owned by UTV Media plc, will broadcast 380 match commentaries a year in Spanish and Mandarin as well as English. The four-year deal will come into effect in August. 

TalkSport will recruit 40 extra staff - 20 of which will be part-time - as a result of the agreement, amounting to a 30% staff increase. UTV expects to make a loss of about £1m during the first year of the deal, but to break even in the second year and return a profit soon after.

The commentaries will be available on the internet and mobile phone apps.

The TalkSport chief executive Scott Taunton said: "I'm really excited about the potential for TalkSport as a global brand, invoking the same passion in listeners and advertisers overseas as it does in the UK."

The company said the deal is its most significant expansion since it launched in 2000.