Profile: Ben Walters

From busboy via real estate to trading to petro- chemicals, how the peripatetic life of Ben Walters

Lucy Knight profiles

BEN WALTERS

– founder of shoe company http://ospop.com/">OSPOP

Born in New York in the summer of 1975 Walters was the youngest of three with two older sisters. He grew up in North New Jersey where the family ran a petro-chemical business.

Upon graduating high school in 1993 he started at the University of Michigan. “When I was starting University I thought about taking business. I took some classes but when it came to submitting the application I changed by mind. The theoretical education that you get out of taking such a degree wasn’t motivation for me - a liberal arts education suited me better. History was something that I thought would give me skills, a sense of organisation.”

After completing his studies he went back to New Jersey where he started working as a driver but quickly progressed to working as a trader “I was there for a few months. Then I decided to leave and I packed up a car, without really thinking about what my aim was, and drove towards Jackson, Wyoming.”

Walters found it difficult to settle, preferring to ski and take various jobs in order to let him pursue his passion. “I was always living a life that was a means to an end, a basic lifestyle. I wanted to ski all the time.” Taking jobs in construction and restaurants Walters eventually began to work in real estate. “I thought I was just going to stay for the first winter and then it ended up being two years. I was still skiing a lot but I was working as a realtor full time by that point.”

The travelling bug bit again in 1999 and he took himself off down the West Coast down to South America through to Chile.

After yet another long trip he went back home to begin working for the family petro-chemical business. He started at the bottom, learning how everything functioned and then he ended up travelling selling commodity materials around the US. It was at this time that he sensed a good business opportunity emerging from the East, specifically in China.

“In 2002 it became clear that the basic goods business was starting to transfer overseas, it was becoming hard to compete with imported goods. There were now two global markets and my thought was that it would be wise to have a presence in China. I wanted to be able to integrate China into the business models of companies we were working with in the US.

“We were a small company but we had to compete with the big players so we had to add value. I knew we had to provide an on the ground window into the Chinese market.”

Walters decided to take it upon himself to be that window. “I had been to South East Asia on vacations a few times, Vietnam and Cambodia, two years prior to moving out here.” So, in 2003 he relocated to Shanghai.

It was not long after arriving in China that Walters became aware of the workman’s shoe that he has since transformed. Identifiable as a Chinese product says Walters, “the shoes are everywhere. They are sold on stalls and in construction type shops and they cost a couple of dollars.”

Walters bought himself a pair of the shoes and soon realised he had a potential product for the Western market. “The brand concept was industrial and commercial work wear, combined.”

For a Westerner to be making business inquiries was a shock for those Walters approached. “I contacted one factory. They had no export business and it took them by surprise.” This was the only factory Walters approached and they were the ones that took up his offer. Impressively all of this was done in Chinese. Shortly before going to Shanghai Walters had been taking Chinese lessons and then on arriving had spent five months spending up to seven hours a day practising. “I can speak it well, but it’s hard.”

The Tianlang shoe factory is based in Wen County, about 450 miles southwest of Beijing employing 400 people. The name of the shoe OSPOP stands for One Small Point of Pride. The workers here are paid more than the average for a factory and they get overtime. “It’s mostly miners and farmers out here. I first came to the factory in 2006 and they had no export business at all. The area was 97 per cent based on agriculture and mining, there was no industry really. This, for them, was a good opportunity.”

Walters then set about changing the shoe for a non-workman’s foot. “The shoe itself was a fairly poor quality product; work had to be done on modifying the shoe in order to sell it to Westerners. This was the biggest part of the process. We also had to educate the workers on making a cleaner product.”

But, he insists, this isn’t just a hammer and sickle on a t-shirt. “Authenticity is a huge deal to me. These shoes are the same but with more lasting ingredients. It’s a Chinese product that is used here and it’s marketed as such.”

It was Spring 2007 by the time Walters left his family’s business and concentrated full time on the shoes. Their current range was launched in the Autumn. Already they have sold more than 8,000 pairs.

For Walters, working in China, is an exciting opportunity as well as a social study: “This is a fascinating place to be right now while it’s experiencing growth. Watching increasing wealth and change, to witness the impact on people is very interesting. “The government is actually currently doing a fantastic job in creating the infrastructure needed to allow industry to grow, to bring business here.”

What about the future? Walters tells newstatesman.com that he’s not sure what the future holds, whether there will be other avenues for his business or other ideas, it is too soon to say.

As part of the process of change some of the revenue of OSPOP goes into an education fund for students at the high school near the factory. “Last week we had a ceremony where I met the 10 new recipients of the education programme that we have going. They will get help from us to go to University.”

It is apparent that he sees his business model as not only making profits but also helping people, as part of the process of change. In an area where the workforce is made up of predominantly miners and farmers, this is much welcomed help.

Maybe he represents a new breed of entrepreneur who sees not just profit margins but finds a way to help a local community.

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“The guards WANT you to mess up”: meet the prison wives of Instagram

How memes featuring Disney Princesses, Spongebob Squarepants, and saggy jeans have empowered women with incarcerated partners.

During a recent trip to visit her boyfriend in federal prison, 27-year-old Makenzie wore a floor-length black skirt and a grey shirt that completely covered the top half of her body. After a brief inspection, the guard on duty deemed her outfit appropriate and waved her through, and she was able to spend a happy eight hours with her incarcerated boyfriend and her six-year-old daughter. The next day, she came back to visit again.

“I wore the exact same outfit the second day of visitation because I didn’t want to fight with the guards about any other clothing,” says Makenzie, who had to drive five hours out of her home state, Texas, in order to visit her partner. “I was sent away by a guard who had seen me the day before.”

Makenzie felt “belittled and humiliated” by the guard, who forced her to go to the nearest shop to buy a new shirt. “I wore the exact same outfit down to my shoes and earrings,” she explains. When she confronted the guard, Makenzie says he said: “I honestly don’t care.

“All I’m telling you today is you’re not going in there dressed like that.”

Being a “prison wife” can be isolating and confusing. When wives and girlfriends first go to visit their newly-incarcerated partners, the rules and regulations can be overwhelming. When visiting her boyfriend, Makenzie has to place her money in a clear plastic bag, go through a metal detector before a smaller metal detector is used on her feet, and be patted down by guards. If her clothing is too loose or too tight, she is sent home.

“The guards WANT you to mess up,” Makenzie tells me over email, emphasis hers. “They want to make you mad, make you get in trouble.” For wives and girlfriends isolated by these experiences, the internet has become a haven.

***

Makenzie’s Instagram account has 1,123 followers. Under the handle “Texas Prison Wives”, she has been posting memes, photographs, and advice posts for five years. After incidents like the one above, Makenzie can use her account to vent or warn other wives about changes in clothing rules. Followers can also submit text posts to her that she screenshots, overlays on scenic pictures, and publishes anonymously.

One, imposed on a city skyline, asks if anyone wants to carpool to a prison. Another, overlaying a picture of a nude woman, reads: “I’m wondering if I can get some ideas on sexy pics I can take for my man. I’m about 85lbs heavier than I was the last time he saw me naked.”

The prison wives of Instagram recently went viral – but not on their own posts. A Twitter user discovered the community and tweeted out screenshots of prison wife memes – which are formatted with an image and caption like all relatable memes, with the crucial difference being that not many of us can actually relate.

“The life that we live is not widely accepted by families, friends, and the general outside world because people hear ‘inmate’ and automatically assume the worst,” says Makenzie, whose boyfriend was sentenced to two fifteen year sentences for drug possession.

“This account has given women a safe space and anonymity to seek personal advice, ask questions, and seek other women within their area if they want to reach out.” Her account, Makenzie says, also allows prison wives to laugh during tough times. She both makes her own memes and shares those from similar accounts. One, from May 2016, features a collage of four celebrities rolling their eyes. The caption reads: “When you hear ‘Babe, we are going on lock down again…’”

To outside eyes, some prison wife memes can seem flippant or – to those who retweeted the viral tweet – laughable. “My Life As A Prison Wife” is an account with over 12,000 followers that posts a wide array of memes, often using stills from Disney movies to portray emotions. A post featuring an image of a crying Belle – from Beauty and the Beast –  is captioned “that feeling when… when your visits get suspended”. Yet though many online criticise what they see as the glorification or normalisation of a life choice they don’t agree with, Makenzie emphasises that memes – especially funny ones – are important.

“I think it’s fun to have so many people relate to funny memes even though the direct meaning behind it is about being lonely or the hard things we go through to make this relationship work,” she explains. “It’s a reminder we aren’t alone in our struggle and we can laugh through the pain.”

Jemma, a 22-year-old from London who runs an account called “Doing time too”, concurs. Her profile – which has 1,369 followers – showcases memes featuring puppies, Disney princesses, and stills from Spongebob Squarepants.“I'm sure ordinary members of the public would disagree with our light-hearted way of looking at our loved ones being in prison and I would totally understand that,” she says – also over email.

 

HAPPY VALENTINE'S DAY LADIES  #prisonwife #prisonwifelife #doingtimetoo #inmatelove

A post shared by doing time too (@doingtimetoo) on

“Before I was in the situation myself, I would have probably reacted in the same way to an account like the one I now own. But sometimes you end up in situations you never expected to and you deal with things in a way that others won’t understand.”

***

Prison wives don’t use Instagram just for memes. Makenzie’s account helps women in need in an array of ways: they can find out if there have been riots in their partner’s prison; get advice on gifts to send a loved one; and even find out how to appeal sentences. Alongside her Instagram, Jemma also runs a website called www.doingtimetoo.co.uk

Via @TexasPrisonWives

“I started the website because I was in a relationship with someone a couple of years ago who ended up going to prison. It was totally out of the blue for me and something neither of us saw coming,” she says. “I had no idea how to deal with it.” Her site provides information about individual prisons, what to expect from a prison visit, and what to do after release. She also provides tips on how to send creative gifts made out of paper to incarcerated loved ones.

“I believe the internet has been a massive help in supporting prison wives,” says Jemma, who finds most people don’t understand or relate to her situation. Her boyfriend was charged with GBH (grievous bodily harm) and sentenced to two years in prison, after getting into a fight.

Jemma also feels that Instagram can provide prison wives with information that the prisons themselves withhold. “I can't speak for everyone but in my experience, prisons and the visit centres are far from helpful in providing any information, support or advice,” she says. “Sometimes people won’t hear from their husband when they expect to but through interacting with other ‘prison wives’ they may find out that that particular prison is currently on lock down, providing an explanation and reassurance as to why they hadn’t heard from their husband. Without the internet, this wouldn't happen.”

 

Advice! @mothafukn.irvin

A post shared by OFFICIAL N. CALI SUPPORT (@north_cali_prisonwives) on

When Jemma reached out to prison visitor centres in the UK to promote her website to those in need, she never heard back. When she emailed her boyfriend’s visitor centre prior to her first visit to ask what to do, what to wear, and what to expect, she also never received a reply. “There is no communication with family and no support offered… It’s important to remember that the families themselves did nothing wrong or illegal and so don’t deserved to be punished or treated like criminals themselves.” In such circumstances, information shared online is crucial.

Makenzie also believes that the US prison system has it faults when it comes to visitors. “While I know and understand that inmates are being punished for a crime they committed, the guards treat their families disrespectfully and unfairly almost as if we are being punished as well,” she says. “Being a larger woman, I have gotten in trouble for my clothes being too tight AND for my clothes being too loose. It’s a lose-lose situation.”

Makenzie explains that sometimes visitors are forced to wear gowns similar to those worn in hospitals if their clothes are deemed unsuitable. In the past, she has even been sent away to buy a new bra after she wore one without underwire in order to get through the metal detector. In one prison her boyfriend was incarcerated in, visitors had to wait outside to be signed in, one-by-one, regardless of the weather. “We had to wait two hours several times, sweating, drenched in rain, they don’t care…

“The guards degrade your loved ones right in front of your face, they are mean, hateful, and over the top rude, even to the inmates who are the most well behaved and respectful.”

For these women, Instagram has become an invaluable network of support.

***

There are hundreds of Instagram accounts just like Jemma and Makenzie’s. Many often take memes from each other, but Jemma explains there is no competition. In fact, she says, the network is incredibly supportive. “I spoke to one lady regularly about her situation and I remember counting down to her boyfriend’s release date with her,” she says. Jemma and Makenzie also use their accounts to help lonely prisoners find pen pals.

Instagram allows prison wives to find likeminded people, free from judgement. Yet the accounts can also be incredibly informative to outsiders. By using the “When…” format, memes provide a detailed insight into the lives of prison wives. “When you’re kissing baby towards the beginning/end of the visit and the CO yells ‘enough’,” reads one. “When you check your phone and see… not only did you miss 1 call, you missed two,” is the caption on an image of a crying child.

 

A post shared by doing time too (@doingtimetoo) on

“Nobody understands this long distance, no physical intimacy, and then the added stresses of dealing with prison politics, corrupt guards, and the worry of riots, lock downs, and retaliation like women who are living through the same thing,” says Makenzie. Yet thanks to these Instagram accounts, outsiders do have an opportunity to understand.

For prison wives, memes are an easy and fast way to talk about a topic that many deem taboo. The fact that Jemma and Makenzie wished to communicate with me over email, and the fact many more prison wives didn’t want to speak to me at all, shows how difficult it can be to talk about these issues. For many, memes are just a bit of fun. For prison wives, they can be a lifeline.

 

A post shared by doing time too (@doingtimetoo) on

 “None of us enjoy prison visits or being treated like we are criminals ourselves. We don't enjoy waiting for phone calls that never arrive or having to deal with situations all on our own but if we can laugh about it, that’s something,” explains Jemma.

“Memes allow us all to laugh at the situations we are in, rather than cry.”

Amelia Tait is a technology and digital culture writer at the New Statesman.