Beech-Nut introduces new new line of baby foods with General Mills Green Giant Vegetable brand
General Mills business unit director said company is proud to announce its licensing partnership with Beech-Nut
By New Statesman Published 15 December 2010Beech-Nut, a producer of baby foods owned by Switzerland-based Hero Group, has introduced a new line of baby foods featuring Beech-Nut purees co-branded with General Mills Green Giant brand.
General Mills business unit director Andy Dahlen said the company is proud to announce its licensing partnership with Beech-Nut, a company that shares its values and heritage.
Hero North America chief marketing officer Evan Eckman said the company is proud to have selected varieties of Beech-Nut purees to feature the Green Giant brand.
Hero has operations in more than 30 countries based in Europe, North America, Middle East/Africa and Turkey/Central Asia.
Beech-Nut is headquartered in Amsterdam, New York and has recently opened a $124m energy efficient manufacturing facility which has applied for Silver Level LEED certification (Leadership in Energy & Environmental Design).
The Beech Nut product portfolio features various cereals, sauces & broths, and various other fruit & vegetable products for babies categorized into various stages of growth of a baby.
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