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Starbucks joins forces with government of China to boost coffee industry in Yunnan Province

Memorandum Of Understanding aims to support local farmers.

Starbucks Coffee Company has inked Memorandum Of Understanding (MOU) agreements with Yunnan Academy of Agricultural Science (YAAS) and People's Government of Pu'er City, Yunnan Province in China to support local farmers in promotion of responsible coffee-growing practices and development of localised coffee.

The company plans to achieve these goals through its investment in and operation of its first ever base farm, a coffee development centre, coffee farmer support center, and coffee processing facilities in Pu'er.

This initiative completes its entire value-chain in China and deepens its coffee presence in the country, according to Starbucks.

As part of the collaboration, Starbucks will develop and operate a base farm and processing facilities in China. The company will also operate a Farmer Support Centre, its first in Asia and third globally following Costa Rica and Rwanda.

Starbucks chairman, president and chief executive officer Howard Schultz said that the company is proud to collaborate with the Yunnan government to share its coffee knowledge to help Yunnan continue to develop into a top-quality coffee growing region and bring the distinctive Yunnan coffee taste to our customers around the world.

With the support of Yunnan government, the company will introduce Starbucks Coffee and Farmer Equity (CAFE) Practices in China.

Starbucks Coffee Company senior vice president and Starbucks Greater China chairman said that the company's efforts, together with the support of YAAS and Pu'er municipal government in Yunnan reaffirm its continued commitment to conducting business responsibly and creating a better future for local farmers, communities and the environment.