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Orkla Brands plans to sell Norwegian bakery business

Bakers makes daily deliveries of bread, cakes and other bakery goods to grocery stores, petrol stati

Orkla Brands has initiated a sale process of its Norwegian bakery company, Bakers, in order to having a new owner in place by the end of the first half of 2011. Bakers has undergone significant restructuring in the past few years.

Orkla Brands CEO Torkild Nordberg said that bakery goods must be fresh each day, which requires a different type of business and distribution system than for other grocery products, and in this respect, Bakers differs from the company's other branded goods operations.

Bakers, which has been owned by Orkla since 1991, makes daily deliveries of bread, cakes and other bakery goods to grocery stores, petrol stations, kiosks and other customers.

Its products include breads like Bakers Naturlig Sunt, Bakern's Ferske, Birkebeinerbrød and Ingers SuperRug.

A total of 12 local bakeries serve all of southern and central Norway through a distribution system. The company's head office is located in Oslo.

Bakers has approximately 880 employees. Bakers is part of Orkla Foods Nordic, which is a business unit of Orkla Brands.