Heineken USA, a subsidiary of Heineken International, has launched the STR Bottle, an upscale aluminum bottle, which according to the company when viewed under the black light of a club illuminates to reveal a previously hidden pattern of stars and trails.

The 16-ounce STR Bottle also displays a European design, indicative of the upscale style and attitude of Heineken's consumer.

Heineken USA vice president of marketing Filip Wouters said that company is constantly looking for ways to innovate, delight and add value to the Heineken experience for its consumers.

"The STR Bottle's fusion of sophistication and design delivers an innovative, stylish appearance that is extremely relevant in today's high-end nightclubs," Wouters said.

The company's European brands imported into the US include Heineken Lager; Heineken Light; Amstel Light; Newcastle Brown Ale; and Buckler non-alcoholic brew.

Heineken USA is also the exclusive US importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico.