Safeway, FishWise collaborate to develop sustainable seafood policy

Grocery retailer Safeway has partnered with FishWise, a non-profit organization focused on improving

Safeway said that the partnership will strengthen its earlier commitments to environmentally responsible seafood by requiring suppliers to participate in sustainability assessments and sourcing improvement plans, training staff on the company's sustainability policy, and providing science-based information on sustainable seafood to its customers.

By deploying a detailed sourcing assessment on behalf of Safeway, FishWise will prioritize suppliers and products for environmental improvement plans. These plans will be developed and implemented over the coming years, helping Safeway's seafood procurement to become more sustainable over time.

Safeway will implement a traceability system to screen out suppliers of seafood products not meeting its new sustainable seafood policy. In addition, Safeway has agreed to discontinue the sale of grouper, red snapper (Lutjanus campechanus), and monkfish until these overfished stocks recover.

FishWise said that it will also draw upon its capabilities working with other retailers to develop a staff training program on the key components of seafood sustainability.

Jim Bluming, vice president of seafood marketing at Safeway, said: "We look forward to working with FishWise. We hope this partnership will lead to a more sustainable product selection for our customers as well as improved transparency with our suppliers, and ultimately, healthy oceans and freshwater ecosystems for future generations."