Starbucks, Arla Foods to debut ready-to-drink coffee line in Europe

International coffee shop chain Starbucks has signed an agreement with Arla Foods, a producer and di

Starbucks said that extending its brand into new distribution channels globally is part of its long-term plans to target international growth in key regions such as Europe.

Rich DePencier, vice president of global consumer products international at Starbucks, said: "Starbucks Global Consumer Products business allows us to extend the Starbucks Experience to consumers beyond our retail stores while broadening our distribution channels globally.

"The success we have had bringing ready-to-drink coffee products to consumers in North America and Asia demonstrates the global potential of the business and we are proud to join with Arla Foods to bring our premium RTD beverages to consumers in Europe."

Peder Tuborgh, CEO of Aral Foods, said: "Starbucks is a super brand around the world, based on strong values and high quality products and we are very pleased about the fact that Starbucks and Arla will work together in the European RTD cold coffee business.

"The joint effort to grow the RTD cold coffee category where Arla Foods will produce, market and sell the Starbucks-branded RTD coffee beverages is a great opportunity for Arla and a strong match to Arla's European strategy."

Starbucks, through a joint venture with PepsiCo, in 1996, introduced Starbucks bottled Frappuccino coffee drinks and later Starbucks DoubleShot espresso drinks. In 2005, the company introduced Starbucks Discoveries chilled cup coffees in Japan through an agreement with Suntory Foods.
In 2007, it entered Korea with the full line of Starbucks RTD products with Dong Suh Foods, and brought Frappuccino coffee drinks to China and Mexico in 2008.