Skinny Water expands presence in Ireland, England

Skinny Nutritional said that its Skinny Water will now be available in Ireland and England.

Simply Direct, a beverage distributor located outside of Dublin, Ireland, will be distributing the product throughout these two countries.

Simply Direct delivers to around 4,000 retail outlets in Ireland and England. To assist in marketing Skinny Water in these new regions, the distributor intends to display mobile advertisements for Skinny Water on the delivery vehicles.

The Skinny Water lineup features six flavors which include Acai Grape Blueberry, Raspberry Pomegranate, Goji Fruit Punch, Lemonade Passionfruit, Peach Mango Mandarin, and introducing Orange Cranberry Tangerine. Every bottle of Skinny Water is said to have calcium, potassium and EGCG and does not contain calories, sugar, sodium, preservatives.

Mark Capaldi, owner of Simply Direct, said: "We are looking forward to introducing this healthy new product to customers in our markets. I was surprised that a product that is this good for you can taste great too!"

Don McDonald, chief financial officer of Skinny Nutritional, said: "We are very excited to begin selling Skinny Water in Ireland and England. This is the beginning of the rollout of our trademark in the European Union. Skinny Water is a brand with universal appeal and we are getting requests from around the world for our product."