The company said that the upgrade to the tool is due to its strategic alliance with Compli, a company operating in the domain of beverage industry compliance.
The company claims that with its integrated direct-to-market platform, wineries may access point of transaction compliance check functionality and automated reporting technologies without incurring associated integration costs or supplemental monthly service fees.
Further, clients are provided a single account management contact with expertise across all product lines, eliminating the need for placing calls to multiple vendors. The compliance tool supports individual wineries and also enterprise clients.
Ted Jansen, CEO of IBG, said: "What's been missing from the winery direct sales channel is that single company that can deliver efficiencies and savings to wineries by providing ecommerce technology, shipping capabilities and compliance management services all under one roof.
"It's been our goal to become that industry leading company and with the introduction of these new compliance services we've achieved that goal, giving our clients and the wine industry an integrated solution to all of their direct sales needs."
Clients who seek to enable the compliance check functionality can have the orders automatically checked for compliance with state-based wine shipping regulations at the time of transaction. Non-compliant orders are segregated prior to processing, thus eliminating the need to refund orders. Barring action by winery personnel, pending orders are processed automatically once they meet relevant direct ship requirements.
Order details flow from the eCommerce platform to REthink Compliance for reporting purposes, eliminating the need for manual upload of data. With web browser technology, authorized users can access the REthink Compliance tool from any location to view or print state shipping compliance reports such as direct ship, sales, and excise tax reports.