Women write just a quarter of accredited stories in our national newspapers

Bithia Large studied the number of women writing for eight different newspapers in 2013 and found some depressing results.

While we wait for Britain’s daily newspaper editors to get back to Harriet Harman about how many female journalists they employ (I wouldn’t hold your breath), the New Statesman has decided to take matters into its own hands regarding the lack of women in journalism. Over the two weeks between the 22 July and the 2 August, I recorded the numbers of articles written by women in eight national newspapers: the Daily Mail, the Daily Express, the Daily Mirror, the Telegraph, the Independent, the Guardian, and the Sun. Ten days, 80 newspapers, 9,258 articles. The results are in and it’s not looking good for the girls (or the Independent).

The average percentage, across the eight newspapers, of accredited articles written by females was a mere 25.30 per cent. The newspaper in last place was the Independent with female journalists contributing just 15.28 per cent of its accredited articles. The most proportional of the bunch – though not by much – was the Daily Express with 32.94 per cent and the Guardian, the purportedly progressive, upstanding member of the media community, was in third place with just 28.72 per cent.

Info graphic by: Héctor Crespo González

These percentages provide a blunt insight into the glaringly obvious inequalities that exist in the newspaper journalism industry. They call into serious question the supposed balance of our national press, particularly concerning topics of real substance, such as politics or the economy which require a range of perspectives to be articulated. While articles relating to "Westminster Politics" scored in just above the overall average with 23.96 per cent of articles being written by females, the "Foreign Affairs" and "Business and Economy" topics were below average at 15.91 per cent and 19.54 per cent respectively. In fairness, the picture isn’t quite so bleak at the broadsheets; The Times was almost proportional on "Westminster Politics" and the Guardian on the topic of "Business and Economy", totting up 43.68 per cent and 41.91 per cent respectively. However, these stats demonstrate the fact that not only is our government dominated by men, but also the industry which sets out to scrutinise it is too.

The three topics which women were trusted to write about over men were "Property", "Lifestyle" and "Fashion". Our daily newspapers are perpetuating the gender stereotype that a woman’s place is in the home, preferably a well-decorated one and if you’re lucky, she’ll be wearing a size 8 Topshop dress and kitten heels.

Due to the prolific number of articles concerning the Royal Baby, my data is actually skewed in favour of female journalists, as the "Celebrity/Showbiz" topic had a much higher number of female-written articles (42.12 per cent) than the average topic. This suggests the reality could in fact be worse than my figures suggest. An explanation as to why the Daily Express is the most proportional newspaper is simply that just under a third of its articles relate to celebrities. Frankly, quibbling over percentage points is pointless – there was no day or newspaper in which the number of articles written by women came close to the number written by men. It was never even close.

Unsurprisingly, the Sport sections of all newspapers were the most male-dominated: a negligible 3.64 per cent of sports articles were written by women, with the Daily Express not having a single female sports journalist for the entirety of the two weeks. Women were often limited to writing about athletics (occasionally this expanded to include cricket). Moreover, their articles usually related to Jessica Ennis-Hill, rather than Usain Bolt or Mo Farah, for example. Male writers, on the other hand, were allowed the luxury of choice. Perhaps it’s the fact that she’s pretty, recently married and has contracts with the likes of Olay, but the controversy over Ennis-Hill’s current fitness level is about the deepest female sports journalism gets at the moment.

It’s not that women shouldn’t be writing about Ennis-Hill - she’s an inspiring and responsible role-model for young people all over Britain and deserves plenty of coverage. Much as it is annoying, there are currently more male sports stars and more male sports fans (although actually more women are watching football than ever). However, someone’s gender does not inhibit their capacity to report and comment on sport to the extent that during the period surveyed over 96 per cent of sports articles were authored by someone with a Y chromosome.

Moving on to the differing stature of the articles written by men and women, I also recorded the gender of journalists writing the main frontpage story in the newspaper each day. This is the most prestigious slot in a newspaper - the frontpage is a newspaper’s selling point and the main medium for it to make bold statements about the world. Therefore, the fact that only 21.84 per cent of these articles were written by women displays the fundamental inequality that exists in the newspaper business. Once again, the Times compares favourably, with more women than men writing their main frontpage story in the two weeks we recorded. In contrast, at the Telegraph fewer than one in ten main frontpage articles were written by women. I also discovered that there was very little difference in the percentages of women writing differently sized articles: of all the "short" articles women wrote 27.57 per cent, whereas women wrote 24.78 per cent of "large" ones.

Info graphic by: Héctor Crespo González

It's no secret that men dominate British public life. But it doesn't have to be this way. The media industry is, or at least should be, the voice of the nation, and if half of the nation aren’t being heard, that's not good enough. So girls, pick up your pens and get writing, because the days of the brief-case carrying, be-Trilbied swarms of men walking down Fleet Street should be well and truly over.

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Industrial Strategy: Ensuring digital skills are included

The opportunities for efficiency, adaptability and growth offered by digital skills have never been so important to British businesses. The New Statesman asked a panel of experts, including Digital Minister Matt Hancock, Tinder Foundation CEO Helen Milner, Tech City CEO Gerard Grech and Google Policy Manager Katie O’Donovan, to pinpoint the weak spots and the opportunities for a smarter digital skills strategy.

British people spend more per capita online than any other country in the developed world. With 82 per cent of adults using the internet on a daily basis and more than 20 per cent of retail sales taking place online, it would appear that most British businesses are digitally capable. A closer look, however, reveals a significant digital skills gap between larger companies and the small businesses that make up 60 per cent of the private sector – comprising a workforce of over 15 million people, with a turnover in excess of £1.6trillion. Of these small enterprises, a third don’t have a website and more than half are unable to sell goods online. So, are digital skills taking priority in the government’s industrial strategy?

Matt Hancock, Minister of State for Digital and Culture, said digital education from an early age will be a cross-party objective for years to come: “We’re making some progress on this, and one of the most exciting things we did in the last parliament was to put coding into the curriculum from age eight. We’ve recognised that there are down-the-track requirements for digital skills, as much as with English and Maths, and we’ve got a huge array of initiatives to corral the enthusiasm for digital and make sure that it is best used.”

Hancock added that participation in the digital economy is important at every level of business and society: “I can group the facts and figures; 23 per cent of people currently lack basic digital skills, and about 90 per cent of new jobs now need some form of them. I think that what we’ve learnt following the Brexit vote is that the need to engage everybody is more demonstrable than ever before. This is a very important part of the Prime Minister’s agenda, and wider digital engagement is a key part of the broader issue to make an economy that works for everyone.” 

It is this wider opportunity to access and education that forms the bedrock of a new partnership between Google and the Tinder Foundation, aiming to deliver digital skills training to those in society who are most in need. Cue the Digital Garage. The project sees community organisations across the country provide skills support to small businesses, sole traders and indviduals, helping them to make the most of their resources.

Katie O’Donovan, Policy Manager at Google, explained: “Google has a longstanding commitment to train 250,000 people across the UK in digital skills. Since launching the Digital Garage in 2015 we’ve provided mentoring and digital skills training in Leeds, Manchester, Birmingham, Newcastle and Glasgow.  But as the UK faces a new chapter we want to ensure, whether you’re a student looking for your first job, a small business looking to attract new customers or a musician looking to promote your music, the right digital skills are freely available in your local community.

Tinder Foundation CEO Helen Milner recognised that a wider proliferation of digital skills would release a surprising amount of value into the economy. “Some of our research showed that every £1 invested in growing people’s basic digital skills put £10 back into the economy. But it’s not enough to save money - you’ve got to show how you can make money out of it as well.”    

The Labour MP for Aberavon, Stephen Kinnock, has seen at first hand the benefits of support for digital skills, and welcomes opportunities for partnership in his constituency. The shift from manufacturing, he accepts, needs direction and following the depletion of his local steel works he views digitisation as “the only way forward.” Kinnock added that exciting projects such as the Swansea bay region or ‘internet coast’ becoming a testbed for 5G could serve to re-energise communities which are in many ways in a state of decline. Kinnock said: “I’m absolutely delighted that we’re going to have pop-up versions of the Digital Garage in Port Talbot.”

CEO for TeenTech Maggie Philbin, meanwhile, stressed that digital education at school level must be taught through the lens of practical application. She warned: “Many young people aren’t greeted by any coherent messaging in school, so they don’t see why they’d need digital skills in the workplace. We’ve got to start getting a better message across and improve the opportunities for actual work experience that harnesses these skills.”

Karen Price, CEO at The Tech Partnership shares this view. For Price, adapting apprenticeships to incorporate digital skills will help to inspire a culture of innovation. She suggested that “if that's part of an apprenticeship that could be polished to use in a business environment, you'd have a digitally capable young person who could probably move that business on in a different way.”

Nick Williams, Consumer Digital Director for Lloyds Banking Group, views improving people’s digital skills as a matter of urgency and brought up research conducted by the company’s new Business Digital Index for 2016 which found that 38 per cent of small businesses and 49 per cent of charities are currently lacking digital maturity. “It’s no longer a matter of choice,” Williams said, “for organisations to survive, we must focus on a digital message.  Technology’s moved on and people just haven’t kept up. We have to show how these new skills can translate to greater productivity. Ability and access are the two variables to address. We are on the brink of going down the route of a digital divide – those who are capable and those who aren’t – and we’ve got to stop that.”

Rachel Neaman, Director of Skills and Partnerships at Doteveryone, was quick to pick up on this point. She warned that any digital training must not simply be for future generations’ benefit, but also be afforded to those already in work. “What are we doing for the people who currently lack these skills? How do we stop people from being left behind?” Neaman called for an “equal emphasis” on updating and upgrading the existing workforce. Julian David, the CEO at Tech UK, was also keen to highlight that digitisation is “an ongoing process” and therefore “retraining” at regular intervals is needed to cope with a continually evolving demand.

While Hancock spoke of a “unit-based standard learning system”, similar to that used in American schools, to help apply digital skills training where it is most appropriate, IPPR North researcher Jack Hunter said there were real opportunities to be grasped in the coming devolution agenda: “The new mayors that are coming in next year to drive the agenda and economic growth are going to be getting a lot more funding around a variety of different skills streams that feed directly into the digital programme.”

The panel agreed that the digital divide will only grow wider if action is not taken. Director of the Action and Research Centre at the RSA Anthony Painter said that society is being split into two camps: “the confident and creative, and those who feel held back.” Painter recommended that the latter group are given a fresh chance at being empowered digitally. He said: “They don’t tend to use the internet for professional development, whereas the others do. We’ve been having a look at this locally by creating a ‘City of Learning’ which combines a digital platform built around open badges which have micro-accreditations for learning; things that if you get someone’s passionate interest and then start feeding into more formal learning opportunities then you wrap around that a sort of city-led campaign which lets them identify with a common cause – we’re a learning city.”

Tech City UK CEO Gerard Grech concurred and went to explore the link between a strong web presence and business expansion or improvement. The problem identified is that many businesses may not realise the extent of their digital capabilities and thus run the risk of missing out. Grech said: “If you ask a window cleaner if they are a digital business, they might say no, but if you ask how they might go about quoting someone, they could find the address on Google Maps or get the Street View. That’s the idea, to show how digital can be used for them.”

Ultimately, the panel concluded, that the enthusiasm to add a digital depth to Britain’s talent pool was validated by its potential advantages. “A lot of the major challenges facing the economy,” Painter summed up, “are actually rooted in skills. Whether it’s the challenges of Brexit or the challenges of broadband, I think if you fix the skills, everything else falls into place.” The panel agreed that any government has a responsibility to champion digital strategy throughout society, regardless of location or economic standing, and equip businesses with the digital skills required to perform at their best.  

The round-table discussion was chaired by Kirsty Styles.

For more information, visit: https://digitalgarage.withgoogle.com