Hard Evidence: How biased is the BBC?

Does the BBC really have a left-wing, anti-business agenda as certain elements of the press like to claim? Or is there more to it than that? Cardiff University Lecturer Mike Berry crunches the numbers to see where Auntie's leanings really lie.

This article was originally published on The Conversation, where it forms part of Hard Evidence, a series of articles that looks at what the data say about some of the trickiest public policy questions we face. Academic experts will delve into the available research evidence to provide an informed analysis of current affairs you won’t get from politicians or vested interests. Here, Cardiff University Lecturer Mike Berry uses his research to tackle a question as old as broadcasting itself: is the BBC really impartial?

If you are a reader of the right end of the British press you will be familiar with stories claiming that the Corporation has a liberal, left-wing bias.

Only last week the Daily Telegraph reported a new study had found that the BBC “exhibits a left-of-centre bias in both the amount of coverage it gives to different opinions and the way in which these voices are represented”. Other critics have accused the BBC of having a pro-EU and anti-business slant. But how true are these accusations and what does the evidence suggest about the range of views the corporation features in its news output?

Along with a group of colleagues at Cardiff University, I recently completed a major content analysis of BBC coverage. This research was funded by the BBC Trust as part of an ongoing series of studies examining the impartiality of its reporting in areas such as regional news, the Israel-Palestine conflict, the Arab Spring, business and science.

Our research had two strands. One examined the range of topics and sources featured in BBC broadcast news and how that compared to what was provided by other broadcasters. A second strand looked in detail at the BBC’s online and broadcast reporting of immigration, the EU and religion. We analysed news coverage from both 2007 and 2012 in order to identify any possible changes over time.

Tories get more airtime than Labour

One of the most striking findings was the dominance of party political sources. In coverage of immigration, the EU and religion, these accounted for 49.4% of all source appearances in 2007 and 54.8% in 2012. In reporting of the EU the dominance was even more pronounced with party political sources accounting for 65% of source appearances in 2007 and 79.2% in 2012.

Political sources were also much more likely than other sources to be featured in the opening sections of news reports which had the consequence of reports being framed from party political perspectives which other sources then had to respond to.

Among political sources, Labour and Conservatives dominate coverage accounting for 86% of source appearances in 2007 and 79.7% in 2012. Our data also show that Conservatives get more airtime than Labour. Bearing in mind that incumbents always receive more coverage than opposition politicians, the ratio was much more pronounced when the Conservatives were in power in 2012.

In strand one (reporting of immigration, the EU and religion), Gordon Brown outnumbered David Cameron in appearances by a ratio of less than two to one (47 vs 26) in 2007. In 2012 David Cameron outnumbered Ed Milliband by a factor of nearly four to one (53 vs 15). Labour cabinet members and ministers outnumbered Conservative shadow cabinet and ministers by approximately two to one (90 vs 46) in 2007; in 2012, Conservative cabinet members and ministers outnumbered their Labour counterparts by more than four to one (67 to 15).

In strand two (reporting of all topics) Conservative politicians were featured more than 50% more often than Labour ones (24 vs 15) across the two time periods on the BBC News at Six. So the evidence is clear that BBC does not lean to the left it actually provides more space for Conservative voices.

A win for Euroscepticism

So what about the accusation that the BBC is pro-EU? Again the evidence points in the opposite direction.

In each sample period, a single story was dominant in broadcast coverage. In 2007 it was the Lisbon Treaty, which accounted for 70% of coverage and in 2012 it was negotiations over ratifying the EU budget which accounted for 72% of coverage. In both cases the debate was dominated by the representatives of the two main parties and the EU was framed narrowly as a threat to British interests.

In 2007 debate revolved around three points argued by Conservative Eurosceptics: that Britain hadn’t secured her “redlines” on maintaining British sovereignty; that the treaty was a repackaged version of the EU constitution; and that a referendum was necessary to ratify it. Labour contested these arguments. In 2012 the budget debate pitted the Conservative leadership (for the budget settlement) against the Eurosceptic wing of the Conservative party and Labour who opposed it.

There are two points to be made about this coverage. First, it saw Europe almost exclusively through the prism of political infighting between Labour and the Conservatives so a rounded debate about the multiplicity of ways the relationship between the EU and UK affects Britain was almost completely absent. Second, although UKIP received very little airtime, Euroscepticism was very well represented through Conservative politicians.

Voices arguing for the benefits of EU membership were very sparse. This was a consequence of Labour politicians being unwilling to make the positive case for Europe because of its perceived unpopularity amongst voters. This meant that business lobbyists provided much of what little pro-EU opinion was available.

Business as usual

What about the accusation that the BBC is anti-business? Once again the evidence shows that the opposite is the case.

In both 2007 and 2012, across all programming, business representatives received substantially more airtime on BBC network news (7.5% and 11.1% of source appearances) than they did on either ITV (5.9% and 3.8%) or Channel 4 News (2.4% and 2.2%). When we compare the representation of business with that of organised labour, the findings are even more striking.

On BBC News at Six, business representatives outnumbered trade union spokespersons by more than five to one (11 vs 2) in 2007 and by 19 to one in 2012. On the issues of immigration and the EU in 2012, out of 806 source appearances, not one was allocated to a representative of organised labour. Considering the impact of the issues on the UK workforce, and the fact that trade unions represent the largest mass democratic organisations in civil society, such invisibility raises troubling questions for a public service broadcaster committed to impartial and balanced coverage.

City voices

The robustness of these findings is reinforced in research on how the BBC’s Today programme reported the banking crisis in 2008. The table below shows the sources featured during the intense six weeks of coverage following the collapse of Lehman Brothers.

Today programme banking crisis interviewees 15/9/2008 to 20/10/2008.

 

The range of debate was even narrower if we examine who the programme featured as interviewees in the two week period around the UK bank bailouts. This can be seen in the next table.

Today programme banking crisis interviewees 6/10/2008 to 20/10/2008.

 

Here opinion was almost completely dominated by stockbrokers, investment bankers, hedge fund managers and other City voices. Civil society voices or commentators who questioned the benefits of having such a large finance sector were almost completely absent from coverage.

The fact that the City financiers who had caused the crisis were given almost monopoly status to frame debate again demonstrates the prominence of pro-business perspectives.

So the evidence from the research is clear. The BBC tends to reproduce a Conservative, Eurosceptic, pro-business version of the world, not a left-wing, anti-business agenda.

The funding for some of the research discussed in this article was provided directly by the BBC Trust.

The ConversationThis article was originally published at The Conversation. Read the original article.

Men walk past a bank of television screens displaying BBC channels in the BBC headquarters at New Broadcasting House. Photo: Getty

Dr Mike Berry is a Lecturer at Cardiff University School of Journalism, Media and Cultural Studies.

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We still have time to change our minds on Brexit

The British people will soon find they have been misled. 

On the radio on 29 March 2017, another "independence day" for rejoicing Brexiteers, former SNP leader Alex Salmond and former Ukip leader Nigel Farage battled hard over the ramifications of Brexit. Here are two people who could be responsible for the break-up of the United Kingdom. Farage said it was a day we were getting our country back.

Yet let alone getting our country back, we could be losing our country. And what is so frustrating is that not only have we always had our country by being part of the European Union, but we have had the best of both worlds.

It is Philip Hammond who said: “We cannot cherry pick, we cannot have our cake and eat it too”. The irony is that we have had our cake and eaten it, too.

We are not in Schengen, we are not in the euro and we make the laws that affect our daily lives in Westminster – not in Europe – be it our taxes, be it our planning laws, be it business rates, be it tax credits, be it benefits or welfare, be it healthcare. We measure our roads in miles because we choose to and we pour our beer in pints because we choose to. We have not been part of any move towards further integration and an EU super-state, let alone the EU army.

Since the formation of the EU, Britain has had the highest cumulative GDP growth of any country in the EU – 62 per cent, compared with Germany at 35 per cent. We have done well out of being part of the EU. What we have embarked on in the form of Brexit is utter folly.

The triggering of Article 50 now is a self-imposed deadline by the Prime Minister for purely political reasons. She wants to fix the two-year process to end by March 2019 well in time to go into the election in 2020, with the negotiations completed.

There is nothing more or less to this timing. People need to wake up to this. Why else would she trigger Article 50 before the French and German elections, when we know Europe’s attention will be elsewhere?

We are going to waste six months of those two years, all because Prime Minister Theresa May hopes the negotiations are complete before her term comes to an end. I can guarantee that the British people will soon become aware of this plot. The Emperor has no clothes.

Reading through the letter that has been delivered to the EU and listening to the Prime Minister’s statement in Parliament today amounted to reading and listening to pure platitudes and, quite frankly, hot air. It recalls the meaningless phrase, "Brexit means Brexit".

What the letter and the statement very clearly outlined is how complex the negotiations are going to be over the next two years. In fact, they admit that it is unlikely that they are going to be able to conclude negotiations within the two-year period set aside.

That is not the only way in which the British people have been misled. The Conservative party manifesto clearly stated that staying in the single market was a priority. Now the Prime Minister has very clearly stated in her Lancaster House speech, and in Parliament on 29 March that we are not going to be staying in the single market.

Had the British people been told this by the Leave campaign, I can guarantee many people would not have voted to leave.

Had British businesses been consulted, British businesses unanimously – small, medium and large – would have said they appreciate and benefit from the single market, the free movement of goods and services, the movement of people, the three million people from the EU that work in the UK, who we need. We have an unemployment rate of under 5 per cent – what would we do without these 3m people?

Furthermore, this country is one of the leaders in the world in financial services, which benefits from being able to operate freely in the European Union and our businesses benefit from that as a result. We benefit from exporting, tariff-free, to every EU country. That is now in jeopardy as well.

The Prime Minister’s letter to the EU talks with bravado about our demands for a fair negotiation, when we in Britain are in the very weakest position to negotiate. We are just one country up against 27 countries, the European Commission and the European Council and the European Parliament. India, the US and the rest of the world do not want us to leave the European Union.

The Prime Minister’s letter of notice already talks of transitional deals beyond the two years. No country, no business and no economy likes uncertainty for such a prolonged period. This letter not just prolongs but accentuates the uncertainty that the UK is going to face in the coming years.

Britain is one of the three largest recipients of inward investment in the world and our economy depends on inward investment. Since the referendum, the pound has fallen 20 per cent. That is a clear signal from the world, saying, "We do not like this uncertainty and we do not like Brexit."

Though the Prime Minister said there is it no turning back, if we come to our senses we will not leave the EU. Article 50 is revocable. At any time from today we can decide we want to stay on.

That is for the benefit of the British economy, for keeping the United Kingdom "United", and for Europe as a whole – let alone the global economy.

Lord Bilimoria is the founder and chairman of Cobra Beer, Chancellor of the University of Birmingham and the founding Chairman of the UK-India Business Council.