The Savile case shows what happens when a celebrity becomes untouchable

An unhealthy type of Faustian pact has developed between the media and the celebrity class.

The scandal over the sex abuse committed by Jimmy Savile over four decades raises a number of questions about the relationship between the world of celebrity and the media. Once individuals achieve celebrity status, they become worshipped like idols. Whether that celebrity comes in the world of show business or sport, these people become like Gods. Then they can, as Savile proved, become virtually untouchable. 

Many really are not very nice people in the first place. When the adulation of becoming a celebrity in the public eye comes about it really does go to their heads.

Footballers provide a good example. Many come from very humble backgrounds, then suddenly they are elevated to being paid tens of thousands of pounds a week. The fans adore them and they become mini-Gods. There are a lot of girls on the look out to “bag a footballer” while many lads like to be seen in their company. The cocaine and drink-fuelled parties have been well known behind the scene for years but only recently have some of the more unsavoury incidents come to the fore.

Pop stars also become built up to a level of adulation from the general public. Whilst not excusing the activities since revealed, there have always been fans hanging around pop singers like Gary Glitter and the whole business of the industry, including the disc jockeys, that surround them. As with the footballers, there is not a lot that some fans will not do to “get in” with them. The possibility to indulge in any sort of sordid sexual activity is thereby open to these characters once they have reached that position of power.

The media plays a crucial role in all of this, building up the celebrities and later tearing them down. Indeed, the demolition element has come more to the fore over recent years. This has not always been the case. Going back to the 1960s, certain things were off limits for the media. The colourful sex life of President John F Kennedy was well known about but was kept hidden from the public. As a result, the first film star style president was able to continue to portray his wholesome family man image in public whilst being anything but behind the scenes.

The media’s role in the making of celebrities has now moved onto new levels with the advent of shows like Big Brother, where individuals with absolutely no talent whatever can become celebrities simply because of that desire to be famous. So an individual like the late Jade Goody could become a celebrity due to her very ordinariness.

The media of course play a major role in both the making and breaking of celebrities. The main motivating force being that celebrities have become big business. Huge numbers of people buy papers and magazines simply to find out what the celebrity class are up to. There is big money in it.

On the way up the wannabe celeb will do anything necessary to court the right type of publicity. Once established, the power is with the celeb who can grant or deny access dependent on what a publication is prepared to do for them. Exclusives and preferential treatment become the bargaining chips that buy many a celeb journalist's silence to more unsavoury goings on behind the scenes.

The problem, of course, comes when having created a monster in the form of a celebrity, how then do they get brought down? As the Savile case proves, they can become practically untouchable. The money that comes with celebrity buys expensive lawyers and PRs. Many of the high profile footballers employ whole teams of advisers that cover up or buy off the victims of their clients excesses. The super injunction has been another useful device deployed to keep hidden indiscretions. Only the relatively unregulated world of Twitter has brought about the demise of this device in some cases.

Where media could be less gullible when it comes to the celebrity class is in the area of charity. Celebrities use charity in a deliberate way to build up a positive PR image. This was seen with Savile, who famously worked at Stoke Mandeville and did many marathons for charity. It raised a vista of good in the public sphere. This so-called "good" can also act as a cover for nefarious behaviour.

Why do all those, for the most part, selfish celebs really give up their time for the likes of Children in Need, Sport Aid and Comic Relief? Are they really doing it for the cause or to help present that wholesome PR profile to the world? Money in the bank, so to speak, when the more unsavoury elements come out later.

An unhealthy type of Faustian pact has developed between the media and the celebrity class over recent years. The media, for the most part,  happy to turn a blind eye to excess in return for exclusives and favourable treatment. The celebrities happy to court the media for positive coverage, then using the courts and other coercive means when exposure of bad behaviour threatens. The line of truth has certainly become blurred in this murky world. The time has certainly come for the media to reassess its relationship with the cult of celebrity. The Savile case provides a timely warning of what can happen when a celebrity becomes untouchable.

 

Jimmy Savile sporting his OBE after his investiture at Buckingham Palace. Photograph: Getty Images.
Paul Donovan writes weekly columns for the Irish Post and Catholic weekly the Universe. He also contributes to the Guardian’s Comment is Free site, Tribune and the Morning Star.
Getty Images.
Show Hide image

How worried are Labour MPs about losing their seats?

Despite their party's abysmal poll ratings, MPs find cause for optimism on the campaign trail. 

Labour enters the general election with subterranean expectations. A "good result", MPs say, would be to retain 180-200 of their 229 MPs. Some fear a worse result than 1935, when the party won just 154 seats. Rather than falling, the Conservatives' poll lead has risen as the prospect of electing a government concentrates minds (last night's YouGov survey, showing the Tories a mere 16 points ahead, was an exception).

Though Conservative strategists insist they could lose the election, in an attempt to incentivise turnout, their decision to target Labour MPs with majorities as high as 8,000 shows the scale of their ambitions (a Commons majority of circa 150 seats). But as well as despair, there is hope to be found in the opposition's ranks.

Though MPs lament that Jeremy Corbyn is an unavoidable drag on their support, they cite four reasons for optimism. The first is their local reputation, which allows them to differentiate themselves from the national party (some quip that the only leaflets on which Corbyn will feature are Tory ones). The second is that since few voters believe the Labour leader can become Prime Minister, there is less risk attached to voting for the party (a point some MPs make explicit) "The problem with Ed Miliband and the SNP in 2015 was that it was a plausible scenario," a shadow minister told me. "It was quite legitimate for voters to ask us the question we didn't want to answer: 'what would you do in a hung parliament?' If voters have a complaint it's usually about Jeremy but it's not the case that he looks like he can become prime minister."

The third reason is the spectre of an omnipotent Tory government. MPs appeal to voters not to give Theresa May a "free hand" and to ensure there is some semblance of an opposition remains. Finally, MPs believe there is an enduring tribal loyalty to Labour, which will assert itself as polling day approaches. Some liken such voters to sports fans, who support their team through thick and thin, regardless of whether they like the manager. Outgoing MP Michael Dugher (who I interviewed this week) was told by an elderly woman: "Don't worry, love, I will still vote Labour. I vote for you even when you're rubbish."

Ben Bradshaw, the long-serving MP for Exter, who has a majority of 7,183, told me: "We're not anything for granted of course. On the current national polling, the Tories would take Exeter. But having covered five polling districts, although the leadership is undoubtedly a big issue on the doorstep, most people say they'll still vote for me as their local MP and we're not detecting any significant shift away from 2015. Which is slightly puzzling given the chasm in the opinion polls." Bradshaw also promotes himself as "the only non-Tory MP in the south-west outside Bristol": a leaflet shows a blue-splattered map with a lone red dot. The Labour MP warns voters not to be left in a "one-party state". 

As in 2010, Labour may yet retain more seats than its vote share suggests (aided by unchanged boundaries). But the fate of the Liberal Democrats in 2015 - when the party was reduced from 56 MPs to eight - shows that local reputations are worth less than many suppose. Theresa May has succeeded in framing herself as a figure above party interests, who needs a "strong hand" in the Brexit negotiations. At the very moment when a vigorous opposition is needed most, Labour has rarely been weaker. And when the public turn resolutely against a party, even the best men and women are not spared.  

George Eaton is political editor of the New Statesman.

0800 7318496