The Savile case shows what happens when a celebrity becomes untouchable

An unhealthy type of Faustian pact has developed between the media and the celebrity class.

The scandal over the sex abuse committed by Jimmy Savile over four decades raises a number of questions about the relationship between the world of celebrity and the media. Once individuals achieve celebrity status, they become worshipped like idols. Whether that celebrity comes in the world of show business or sport, these people become like Gods. Then they can, as Savile proved, become virtually untouchable. 

Many really are not very nice people in the first place. When the adulation of becoming a celebrity in the public eye comes about it really does go to their heads.

Footballers provide a good example. Many come from very humble backgrounds, then suddenly they are elevated to being paid tens of thousands of pounds a week. The fans adore them and they become mini-Gods. There are a lot of girls on the look out to “bag a footballer” while many lads like to be seen in their company. The cocaine and drink-fuelled parties have been well known behind the scene for years but only recently have some of the more unsavoury incidents come to the fore.

Pop stars also become built up to a level of adulation from the general public. Whilst not excusing the activities since revealed, there have always been fans hanging around pop singers like Gary Glitter and the whole business of the industry, including the disc jockeys, that surround them. As with the footballers, there is not a lot that some fans will not do to “get in” with them. The possibility to indulge in any sort of sordid sexual activity is thereby open to these characters once they have reached that position of power.

The media plays a crucial role in all of this, building up the celebrities and later tearing them down. Indeed, the demolition element has come more to the fore over recent years. This has not always been the case. Going back to the 1960s, certain things were off limits for the media. The colourful sex life of President John F Kennedy was well known about but was kept hidden from the public. As a result, the first film star style president was able to continue to portray his wholesome family man image in public whilst being anything but behind the scenes.

The media’s role in the making of celebrities has now moved onto new levels with the advent of shows like Big Brother, where individuals with absolutely no talent whatever can become celebrities simply because of that desire to be famous. So an individual like the late Jade Goody could become a celebrity due to her very ordinariness.

The media of course play a major role in both the making and breaking of celebrities. The main motivating force being that celebrities have become big business. Huge numbers of people buy papers and magazines simply to find out what the celebrity class are up to. There is big money in it.

On the way up the wannabe celeb will do anything necessary to court the right type of publicity. Once established, the power is with the celeb who can grant or deny access dependent on what a publication is prepared to do for them. Exclusives and preferential treatment become the bargaining chips that buy many a celeb journalist's silence to more unsavoury goings on behind the scenes.

The problem, of course, comes when having created a monster in the form of a celebrity, how then do they get brought down? As the Savile case proves, they can become practically untouchable. The money that comes with celebrity buys expensive lawyers and PRs. Many of the high profile footballers employ whole teams of advisers that cover up or buy off the victims of their clients excesses. The super injunction has been another useful device deployed to keep hidden indiscretions. Only the relatively unregulated world of Twitter has brought about the demise of this device in some cases.

Where media could be less gullible when it comes to the celebrity class is in the area of charity. Celebrities use charity in a deliberate way to build up a positive PR image. This was seen with Savile, who famously worked at Stoke Mandeville and did many marathons for charity. It raised a vista of good in the public sphere. This so-called "good" can also act as a cover for nefarious behaviour.

Why do all those, for the most part, selfish celebs really give up their time for the likes of Children in Need, Sport Aid and Comic Relief? Are they really doing it for the cause or to help present that wholesome PR profile to the world? Money in the bank, so to speak, when the more unsavoury elements come out later.

An unhealthy type of Faustian pact has developed between the media and the celebrity class over recent years. The media, for the most part,  happy to turn a blind eye to excess in return for exclusives and favourable treatment. The celebrities happy to court the media for positive coverage, then using the courts and other coercive means when exposure of bad behaviour threatens. The line of truth has certainly become blurred in this murky world. The time has certainly come for the media to reassess its relationship with the cult of celebrity. The Savile case provides a timely warning of what can happen when a celebrity becomes untouchable.

 

Jimmy Savile sporting his OBE after his investiture at Buckingham Palace. Photograph: Getty Images.
Paul Donovan writes weekly columns for the Irish Post and Catholic weekly the Universe. He also contributes to the Guardian’s Comment is Free site, Tribune and the Morning Star.
Ukip's Nigel Farage and Paul Nuttall. Photo: Getty
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Is the general election 2017 the end of Ukip?

Ukip led the way to Brexit, but now the party is on less than 10 per cent in the polls. 

Ukip could be finished. Ukip has only ever had two MPs, but it held an outside influence on politics: without it, we’d probably never have had the EU referendum. But Brexit has turned Ukip into a single-issue party without an issue. Ukip’s sole remaining MP, Douglas Carswell, left the party in March 2017, and told Sky News’ Adam Boulton that there was “no point” to the party anymore. 

Not everyone in Ukip has given up, though: Nigel Farage told Peston on Sunday that Ukip “will survive”, and current leader Paul Nuttall will be contesting a seat this year. But Ukip is standing in fewer constituencies than last time thanks to a shortage of both money and people. Who benefits if Ukip is finished? It’s likely to be the Tories. 

Is Ukip finished? 

What are Ukip's poll ratings?

Ukip’s poll ratings peaked in June 2016 at 16 per cent. Since the leave campaign’s success, that has steadily declined so that Ukip is going into the 2017 general election on 4 per cent, according to the latest polls. If the polls can be trusted, that’s a serious collapse.

Can Ukip get anymore MPs?

In the 2015 general election Ukip contested nearly every seat and got 13 per cent of the vote, making it the third biggest party (although is only returned one MP). Now Ukip is reportedly struggling to find candidates and could stand in as few as 100 seats. Ukip leader Paul Nuttall will stand in Boston and Skegness, but both ex-leader Nigel Farage and donor Arron Banks have ruled themselves out of running this time.

How many members does Ukip have?

Ukip’s membership declined from 45,994 at the 2015 general election to 39,000 in 2016. That’s a worrying sign for any political party, which relies on grassroots memberships to put in the campaigning legwork.

What does Ukip's decline mean for Labour and the Conservatives? 

The rise of Ukip took votes from both the Conservatives and Labour, with a nationalist message that appealed to disaffected voters from both right and left. But the decline of Ukip only seems to be helping the Conservatives. Stephen Bush has written about how in Wales voting Ukip seems to have been a gateway drug for traditional Labour voters who are now backing the mainstream right; so the voters Ukip took from the Conservatives are reverting to the Conservatives, and the ones they took from Labour are transferring to the Conservatives too.

Ukip might be finished as an electoral force, but its influence on the rest of British politics will be felt for many years yet. 

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