The Savile case shows what happens when a celebrity becomes untouchable

An unhealthy type of Faustian pact has developed between the media and the celebrity class.

The scandal over the sex abuse committed by Jimmy Savile over four decades raises a number of questions about the relationship between the world of celebrity and the media. Once individuals achieve celebrity status, they become worshipped like idols. Whether that celebrity comes in the world of show business or sport, these people become like Gods. Then they can, as Savile proved, become virtually untouchable. 

Many really are not very nice people in the first place. When the adulation of becoming a celebrity in the public eye comes about it really does go to their heads.

Footballers provide a good example. Many come from very humble backgrounds, then suddenly they are elevated to being paid tens of thousands of pounds a week. The fans adore them and they become mini-Gods. There are a lot of girls on the look out to “bag a footballer” while many lads like to be seen in their company. The cocaine and drink-fuelled parties have been well known behind the scene for years but only recently have some of the more unsavoury incidents come to the fore.

Pop stars also become built up to a level of adulation from the general public. Whilst not excusing the activities since revealed, there have always been fans hanging around pop singers like Gary Glitter and the whole business of the industry, including the disc jockeys, that surround them. As with the footballers, there is not a lot that some fans will not do to “get in” with them. The possibility to indulge in any sort of sordid sexual activity is thereby open to these characters once they have reached that position of power.

The media plays a crucial role in all of this, building up the celebrities and later tearing them down. Indeed, the demolition element has come more to the fore over recent years. This has not always been the case. Going back to the 1960s, certain things were off limits for the media. The colourful sex life of President John F Kennedy was well known about but was kept hidden from the public. As a result, the first film star style president was able to continue to portray his wholesome family man image in public whilst being anything but behind the scenes.

The media’s role in the making of celebrities has now moved onto new levels with the advent of shows like Big Brother, where individuals with absolutely no talent whatever can become celebrities simply because of that desire to be famous. So an individual like the late Jade Goody could become a celebrity due to her very ordinariness.

The media of course play a major role in both the making and breaking of celebrities. The main motivating force being that celebrities have become big business. Huge numbers of people buy papers and magazines simply to find out what the celebrity class are up to. There is big money in it.

On the way up the wannabe celeb will do anything necessary to court the right type of publicity. Once established, the power is with the celeb who can grant or deny access dependent on what a publication is prepared to do for them. Exclusives and preferential treatment become the bargaining chips that buy many a celeb journalist's silence to more unsavoury goings on behind the scenes.

The problem, of course, comes when having created a monster in the form of a celebrity, how then do they get brought down? As the Savile case proves, they can become practically untouchable. The money that comes with celebrity buys expensive lawyers and PRs. Many of the high profile footballers employ whole teams of advisers that cover up or buy off the victims of their clients excesses. The super injunction has been another useful device deployed to keep hidden indiscretions. Only the relatively unregulated world of Twitter has brought about the demise of this device in some cases.

Where media could be less gullible when it comes to the celebrity class is in the area of charity. Celebrities use charity in a deliberate way to build up a positive PR image. This was seen with Savile, who famously worked at Stoke Mandeville and did many marathons for charity. It raised a vista of good in the public sphere. This so-called "good" can also act as a cover for nefarious behaviour.

Why do all those, for the most part, selfish celebs really give up their time for the likes of Children in Need, Sport Aid and Comic Relief? Are they really doing it for the cause or to help present that wholesome PR profile to the world? Money in the bank, so to speak, when the more unsavoury elements come out later.

An unhealthy type of Faustian pact has developed between the media and the celebrity class over recent years. The media, for the most part,  happy to turn a blind eye to excess in return for exclusives and favourable treatment. The celebrities happy to court the media for positive coverage, then using the courts and other coercive means when exposure of bad behaviour threatens. The line of truth has certainly become blurred in this murky world. The time has certainly come for the media to reassess its relationship with the cult of celebrity. The Savile case provides a timely warning of what can happen when a celebrity becomes untouchable.

 

Jimmy Savile sporting his OBE after his investiture at Buckingham Palace. Photograph: Getty Images.
Paul Donovan writes weekly columns for the Irish Post and Catholic weekly the Universe. He also contributes to the Guardian’s Comment is Free site, Tribune and the Morning Star.
Photo: Getty
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Ignored by the media, the Liberal Democrats are experiencing a revival

The crushed Liberals are doing particularly well in areas that voted Conservative in 2015 - and Remain in 2016. 

The Liberal Democrats had another good night last night, making big gains in by-elections. They won Adeyfield West, a seat they have never held in Dacorum, with a massive swing. They were up by close to the 20 points in the Derby seat of Allestree, beating Labour into second place. And they won a seat in the Cotswolds, which borders the vacant seat of Witney.

It’s worth noting that they also went backwards in a safe Labour ward in Blackpool and a safe Conservative seat in Northamptonshire.  But the overall pattern is clear, and it’s not merely confined to last night: the Liberal Democrats are enjoying a mini-revival, particularly in the south-east.

Of course, it doesn’t appear to be making itself felt in the Liberal Democrats’ poll share. “After Corbyn's election,” my colleague George tweeted recently, “Some predicted Lib Dems would rise like Lazarus. But poll ratings still stuck at 8 per cent.” Prior to the local elections, I was pessimistic that the so-called Liberal Democrat fightback could make itself felt at a national contest, when the party would have to fight on multiple fronts.

But the local elections – the first time since 1968 when every part of the mainland United Kingdom has had a vote on outside of a general election – proved that completely wrong. They  picked up 30 seats across England, though they had something of a nightmare in Stockport, and were reduced to just one seat in the Welsh Assembly. Their woes continued in Scotland, however, where they slipped to fifth place. They were even back to the third place had those votes been replicated on a national scale.

Polling has always been somewhat unkind to the Liberal Democrats outside of election campaigns, as the party has a low profile, particularly now it has just eight MPs. What appears to be happening at local by-elections and my expectation may be repeated at a general election is that when voters are presented with the option of a Liberal Democrat at the ballot box they find the idea surprisingly appealing.

Added to that, the Liberal Democrats’ happiest hunting grounds are clearly affluent, Conservative-leaning areas that voted for Remain in the referendum. All of which makes their hopes of a good second place in Witney – and a good night in the 2017 county councils – look rather less farfetched than you might expect. 

Stephen Bush is special correspondent at the New Statesman. He usually writes about politics.