The Savile case shows what happens when a celebrity becomes untouchable

An unhealthy type of Faustian pact has developed between the media and the celebrity class.

The scandal over the sex abuse committed by Jimmy Savile over four decades raises a number of questions about the relationship between the world of celebrity and the media. Once individuals achieve celebrity status, they become worshipped like idols. Whether that celebrity comes in the world of show business or sport, these people become like Gods. Then they can, as Savile proved, become virtually untouchable. 

Many really are not very nice people in the first place. When the adulation of becoming a celebrity in the public eye comes about it really does go to their heads.

Footballers provide a good example. Many come from very humble backgrounds, then suddenly they are elevated to being paid tens of thousands of pounds a week. The fans adore them and they become mini-Gods. There are a lot of girls on the look out to “bag a footballer” while many lads like to be seen in their company. The cocaine and drink-fuelled parties have been well known behind the scene for years but only recently have some of the more unsavoury incidents come to the fore.

Pop stars also become built up to a level of adulation from the general public. Whilst not excusing the activities since revealed, there have always been fans hanging around pop singers like Gary Glitter and the whole business of the industry, including the disc jockeys, that surround them. As with the footballers, there is not a lot that some fans will not do to “get in” with them. The possibility to indulge in any sort of sordid sexual activity is thereby open to these characters once they have reached that position of power.

The media plays a crucial role in all of this, building up the celebrities and later tearing them down. Indeed, the demolition element has come more to the fore over recent years. This has not always been the case. Going back to the 1960s, certain things were off limits for the media. The colourful sex life of President John F Kennedy was well known about but was kept hidden from the public. As a result, the first film star style president was able to continue to portray his wholesome family man image in public whilst being anything but behind the scenes.

The media’s role in the making of celebrities has now moved onto new levels with the advent of shows like Big Brother, where individuals with absolutely no talent whatever can become celebrities simply because of that desire to be famous. So an individual like the late Jade Goody could become a celebrity due to her very ordinariness.

The media of course play a major role in both the making and breaking of celebrities. The main motivating force being that celebrities have become big business. Huge numbers of people buy papers and magazines simply to find out what the celebrity class are up to. There is big money in it.

On the way up the wannabe celeb will do anything necessary to court the right type of publicity. Once established, the power is with the celeb who can grant or deny access dependent on what a publication is prepared to do for them. Exclusives and preferential treatment become the bargaining chips that buy many a celeb journalist's silence to more unsavoury goings on behind the scenes.

The problem, of course, comes when having created a monster in the form of a celebrity, how then do they get brought down? As the Savile case proves, they can become practically untouchable. The money that comes with celebrity buys expensive lawyers and PRs. Many of the high profile footballers employ whole teams of advisers that cover up or buy off the victims of their clients excesses. The super injunction has been another useful device deployed to keep hidden indiscretions. Only the relatively unregulated world of Twitter has brought about the demise of this device in some cases.

Where media could be less gullible when it comes to the celebrity class is in the area of charity. Celebrities use charity in a deliberate way to build up a positive PR image. This was seen with Savile, who famously worked at Stoke Mandeville and did many marathons for charity. It raised a vista of good in the public sphere. This so-called "good" can also act as a cover for nefarious behaviour.

Why do all those, for the most part, selfish celebs really give up their time for the likes of Children in Need, Sport Aid and Comic Relief? Are they really doing it for the cause or to help present that wholesome PR profile to the world? Money in the bank, so to speak, when the more unsavoury elements come out later.

An unhealthy type of Faustian pact has developed between the media and the celebrity class over recent years. The media, for the most part,  happy to turn a blind eye to excess in return for exclusives and favourable treatment. The celebrities happy to court the media for positive coverage, then using the courts and other coercive means when exposure of bad behaviour threatens. The line of truth has certainly become blurred in this murky world. The time has certainly come for the media to reassess its relationship with the cult of celebrity. The Savile case provides a timely warning of what can happen when a celebrity becomes untouchable.

 

Jimmy Savile sporting his OBE after his investiture at Buckingham Palace. Photograph: Getty Images.
Paul Donovan writes weekly columns for the Irish Post and Catholic weekly the Universe. He also contributes to the Guardian’s Comment is Free site, Tribune and the Morning Star.
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The UK is dangerously close to breaking apart - there's one way to fix it

We must rethink our whole constitutional settlement. 

When the then-Labour leader John Smith set up a report on social justice for what would be the incoming government in 1997, he said we must stop wasting our most precious resource – "the extraordinary skills and talents of ordinary people".

It is one of our party’s greatest tragedies that he never had the chance to see that vision put into practice. 

At the time, it was clear that while our values of equality, solidarity and tolerance endured, the solutions we needed were not the same as those when Labour was last in power in the 1970s, and neither were they to be found in the policies of opposition from the 1980s. 

The Commission on Social Justice described a UK transformed by three revolutions:

  • an economic revolution brought about by increasing globalisation, innovation and a changing labour market
  • a social revolution that had seen the role of women in society transformed, the traditional family model change, inequality ingrained and relationships between people in our communities strained
  • a political revolution that challenged the centralisation of power, demanded more individual control and accepted a different role for government in society.

Two decades on, these three revolutions could equally be applied to the UK, and Scotland, today. 

Our economy, society and our politics have been transformed even further, but there is absolutely no consensus – no agreement – about the direction our country should take. 

What that has led to, in my view, is a society more dangerously divided than at any point in our recent history. 

The public reject the status quo but there is no settled will about the direction we should take. 

And instead of grappling with the complex messages that people are sending us, and trying to find the solutions in the shades of grey, politicians of all parties are attached to solutions that are black or white, dividing us further. 

Anyone in Labour, or any party, who claims that we can sit on the margins and wait for politics to “settle down” will rightly be consigned to history. 

The future shape of the UK, how we govern ourselves and how our economy and society should develop, is now the single biggest political question we face. 

Politics driven by nationalism and identity, which were for so long mostly confined to Scotland, have now taken their place firmly in the mainstream of all UK politics. 

Continuing to pull our country in these directions risks breaking the United Kingdom once and for all. 

I believe we need to reaffirm our belief in the UK for the 21st century. 

Over time, political power has become concentrated in too few hands. Power and wealth hoarded in one corner of our United Kingdom has not worked for the vast majority of people. 

That is why the time has come for the rest of the UK to follow where Scotland led in the 1980s and 1990s and establish a People’s Constitutional Convention to re-establish the UK for a new age. 

The convention should bring together groups to deliberate on the future of our country and propose a way forward that strengthens the UK and establishes a new political settlement for the whole of our country. 

After more than 300 years, it is time for a new Act of Union to safeguard our family of nations for generations to come.

This would mean a radical reshaping of our country along federal lines where every component part of the United Kingdom – Scotland, Wales, Northern Ireland and the English regions – take more responsibility for what happens in their own communities, but where we still maintain the protection of being part of a greater whole as the UK. 

The United Kingdom provides the redistribution of wealth that defines our entire Labour movement, and it provides the protection for public finance in Scotland that comes from being part of something larger, something good, and something worth fighting for. 

Kezia Dugdale is the leader of the Scottish Labour party.