The BBC is still the most trusted media organisation

But trust in the corporation has nearly halved since 2003.

The latest YouGov poll on trust in major institutions gives the BBC cause for both optimism and pessimism. The good news for the corporation is that its news journalists are still more trusted than those of any other organisation. While 44 per cent of the public trust BBC journalists to "tell the truth", just 18 per cent say the same of journalists on mid-market newspapers and 10 per cent the same of journalists on tabloid newspapers (those titles that have so gleefully attacked the BBC in the last week).

Against this, however, must be weighed the fact that trust in the BBC has declined significantly since 2003. Before the Hutton Report, trust in the corporation stood at 81 per cent. It has since fallen by 37 points and by 13 points in the last fortnight (although some of the latter fall may prove temporary). For the first time since YouGov began tracking public trust in British institutions, more people distrust BBC journalists (47 per cent) than trust them (44 per cent).

Yet as the table below shows, there is no institution that has not experienced a decline in trust over the last five years. The Conservatives have seen the smallest fall in trust since 2003 (from 21 per cent to 20 per cent), although they are down by 10 points since reaching a peak of 29 per cent in August 2010. Also notable is the large, if unsurprising, decline in trust in the Liberal Democrats. Trust in the party's leading politicians has fallen by 20 points since the pre-coalition days of 2003. On this issue, the media and the politicians are all in it together.

An employee walks inside BBC headquarters at New Broadcasting House. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

How Jim Murphy's mistake cost Labour - and helped make Ruth Davidson

Scottish Labour's former leader's great mistake was to run away from Labour's Scottish referendum, not on it.

The strange revival of Conservative Scotland? Another poll from north of the border, this time from the Times and YouGov, shows the Tories experiencing a revival in Scotland, up to 28 per cent of the vote, enough to net seven extra seats from the SNP.

Adding to the Nationalists’ misery, according to the same poll, they would lose East Dunbartonshire to the Liberal Democrats, reducing their strength in the Commons to a still-formidable 47 seats.

It could be worse than the polls suggest, however. In the elections to the Scottish Parliament last year, parties which backed a No vote in the referendum did better in the first-past-the-post seats than the polls would have suggested – thanks to tactical voting by No voters, who backed whichever party had the best chance of beating the SNP.

The strategic insight of Ruth Davidson, the Conservative leader in Scotland, was to to recast her party as the loudest defender of the Union between Scotland and the rest of the United Kingdom. She has absorbed large chunks of that vote from the Liberal Democrats and Labour, but, paradoxically, at the Holyrood elections at least, the “Unionist coalition” she assembled helped those parties even though it cost the vote share.

The big thing to watch is not just where the parties of the Union make gains, but where they successfully form strong second-places against whoever the strongest pro-Union party is.

Davidson’s popularity and eye for a good photo opportunity – which came first is an interesting question – mean that the natural benefactor in most places will likely be the Tories.

But it could have been very different. The first politician to hit successfully upon the “last defender of the Union” routine was Ian Murray, the last Labour MP in Scotland, who squeezed both the  Liberal Democrat and Conservative vote in his seat of Edinburgh South.

His then-leader in Scotland, Jim Murphy, had a different idea. He fought the election in 2015 to the SNP’s left, with the slogan of “Whether you’re Yes, or No, the Tories have got to go”.  There were a couple of problems with that approach, as one  former staffer put it: “Firstly, the SNP weren’t going to put the Tories in, and everyone knew it. Secondly, no-one but us wanted to move on [from the referendum]”.

Then again under different leadership, this time under Kezia Dugdale, Scottish Labour once again fought a campaign explicitly to the left of the SNP, promising to increase taxation to blunt cuts devolved from Westminster, and an agnostic position on the referendum. Dugdale said she’d be open to voting to leave the United Kingdom if Britain left the European Union. Senior Scottish Labour figures flirted with the idea that the party might be neutral in a forthcoming election. Once again, the party tried to move on – but no-one else wanted to move on.

How different things might be if instead of running away from their referendum campaign, Jim Murphy had run towards it in 2015. 

Stephen Bush is special correspondent at the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to British politics.

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