The BBC3 documentary that broke all the rules on reporting suicide

Stacey Dooley's programme was ill-judged and offensive, says Chris Atkins.

One of the things you learn very quickly in documentaries, and in media as a whole, is that by covering a problem you can make it worse. “Car jacking” didn’t exist in the USA until the The Detroit News gave it that name after a single incident in 1991, after which it spread like wildfire. The reporting of mass killings can sometimes spark copycat incidents, especially if the news focuses too much on the killer and the gory details, rather than the victims. The tabloids gleefully labelling the alleged Aurora suspect “The Batman Killer” is a case in point. But the area where misreporting can do the most damage is suicide. In 2010 the police asked the media to stop covering the suicides in Bridgend as they (and others) believed that the coverage by the national tabloids was making things worse.

To address this problem the Samaritans have drawn up very simple media guidelines on the dos and don’ts of reporting suicide. The introduction makes it clear that:

Inappropriate reporting or depiction can lead to “copycat suicides” particularly amongst younger or more vulnerable audiences. Reporting details that can seem inconsequential and merely factual to some audiences can have a profoundly negative effect on others who might be more emotionally vulnerable.

Given this was written by one of the most respected journalists at the BBC, Jeremy Paxman, it may surprise some to learn that a recent BBC3 documentary seemed to break most of the guidelines in a single five-minute scene. The programme in question is called Japan, Fall of the Rising Sun, a documentary following presenter Stacey Dooley as she travels the world to see what effect the economic crisis is having on the young. My personal opinion is that it was shockingly bad taste to have such a sombre and serious subject approached in a lightweight “yoof” tone. What is not a matter of opinion was how the scene broke the Samaritans guidelines on reporting suicide numerous times.

From the Samaritans guidelines: Avoid labeling places as suicide “hotspots”

Exercise caution in reporting suicide locations

The section starts with Dooley in a car on the way to a popular Japanese suicide spot, telling the audience: “Right now I’m heading to a forest where people go to end their lives. Over the past twenty years thousands have come here to die.”

Don’t romanticise suicide or make events surrounding it melodramatic

As Dooley is guided up to the suicide hotspot she tries to inject some drama into her journey by turning to the camera with a faux scared look saying “I feel a little bit uneasy!”

Discourage the use of permanent memorials

Dooley then ghoulishly observes that there are many ominous white lines in the ground, which turn out to be trails left by people who have come to end their lives.

Avoid simplistic explanations for suicide

Avoid brushing over the realities of suicide

Dooley then turns to camera and ponders “you’d have to think about the kinda place you’d have to be in to come somewhere like this and think ‘this is my only way out’.”

Discourage the use of permanent memorials (again)

She then deliberately stumbles onto an area where there have clearly been many deaths “we’ve come across an old camp, the trees surrounding it are covered in writing” which her translator tells us read “they’re all dead, we’re all dead”

Avoid simplistic explanations for suicide (again)

She then tells us that “since 1998, in the wake of the slump, suicides have risen to over 30,000 a year.”

Discourage the use of permanent memorials (again)

Around the corner Dooley finds a small shrine on the spot where someone took their life.

She then proffers an observation which she seems to think might have saved hundreds of lives: “These people obviously weren’t totally alone because people have come here to put flowers, so perhaps if they’d have just…” and she shrugs as though this single thought could have eradicated Japan’s suicide culture. She then hugs her translator in a blatantly-staged show of respect, running completely counter to the belligerent and offensive nature of her presence.

Dooley’s insights are now unstoppable: “I think this is really important to have a real think about, because at home we’re all moaning, and saying, you know, the government, the economy, X, Y and Z, you know, things aren’t great, but I don’t think we’re seriously seriously worried that it could affect a whole generation at this stage, but what if our economy is in a bad way for 20 years?” (cut to shot of interpreter praying at the spot where someone ended their life) “so… it’s a real worry isn’t it? It’s a big thing.” Fortunately this documentary isn’t available in Japan so the family of the suicide victim on whose grave she delivered this banal monologue is spared hearing such crass nonsense from the place a loved one died.

Mercifully at this point she moves on, but the whole style and tone of the section also breached:

Don’t romanticise suicide or make events surrounding it melodramatic

The Samaritans guidelines request that if you are going to cover suicide there are some positive things you can include:

Encourage public understanding around the complexity of suicide

Expose the common myths about suicide

Include details of further sources of information and advice

None were included in Dooley’s program.

Misreporting suicide is common in the news and broadcast media as a whole, but the guidelines are there for a reason. Let’s use them.

Chris Atkins is a London-based film-director. He was the director of Starsuckers. For advice about the issues raised in this post, you can read more on the Samaritans website.

 

Stacey Dooley's documentary broke many of the Samaritans guidelines on reporting suicide. Photograph: Getty Images
John Moore
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The man who created the fake Tube sign explains why he did it

"We need to consider the fact that fake news isn't always fake news at the source," says John Moore.

"I wrote that at 8 o'clock on the evening and before midday the next day it had been read out in the Houses of Parliament."

John Moore, a 44-year-old doctor from Windsor, is describing the whirlwind process by which his social media response to Wednesday's Westminster attack became national news.

Moore used a Tube-sign generator on the evening after the attack to create a sign on a TfL Service Announcement board that read: "All terrorists are politely reminded that THIS IS LONDON and whatever you do to us we will drink tea and jolly well carry on thank you." Within three hours, it had just fifty shares. By the morning, it had accumulated 200. Yet by the afternoon, over 30,000 people had shared Moore's post, which was then read aloud on BBC Radio 4 and called a "wonderful tribute" by prime minister Theresa May, who at the time believed it was a genuine Underground sign. 

"I think you have to be very mindful of how powerful the internet is," says Moore, whose viral post was quickly debunked by social media users and then national newspapers such as the Guardian and the Sun. On Thursday, the online world split into two camps: those spreading the word that the sign was "fake news" and urging people not to share it, and those who said that it didn't matter that it was fake - the sentiment was what was important. 

Moore agrees with the latter camp. "I never claimed it was a real tube sign, I never claimed that at all," he says. "In my opinion the only fake news about that sign is that it has been reported as fake news. It was literally just how I was feeling at the time."

Moore was motivated to create and post the sign when he was struck by the "very British response" to the Westminster attack. "There was no sort of knee-jerk Islamaphobia, there was no dramatisation, it was all pretty much, I thought, very calm reporting," he says. "So my initial thought at the time was just a bit of pride in how London had reacted really." Though he saw other, real Tube signs online, he wanted to create his own in order to create a tribute that specifically epitomised the "very London" response. 

Yet though Moore insists he never claimed the sign was real, his caption on the image - which now has 100,800 shares - is arguably misleading. "Quintessentially British..." Moore wrote on his Facebook post, and agrees now that this was ambiguous. "It was meant to relate to the reaction that I saw in London in that day which I just thought was very calm and measured. What the sign was trying to do was capture the spirit I'd seen, so that's what I was actually talking about."

Not only did Moore not mean to mislead, he is actually shocked that anyone thought the sign was real. 

"I'm reasonably digitally savvy and I was extremely shocked that anyone thought it was real," he says, explaining that he thought everyone would be able to spot a fake after a "You ain't no muslim bruv" sign went viral after the Leytonstone Tube attack in 2015. "I thought this is an internet meme that people know isn't true and it's fine to do because this is a digital thing in a digital world."

Yet despite his intentions, Moore's sign has become the centre of debate about whether "nice" fake news is as problematic as that which was notoriously spread during the 2016 United States Presidential elections. Though Moore can understand this perspective, he ultimately feels as though the sentiment behind the sign makes it acceptable. 

"I use the word fake in inverted commas because I think fake implies the intention to deceive and there wasn't [any]... I think if the sentiment is ok then I think it is ok. I think if you were trying to be divisive and you were trying to stir up controversy or influence people's behaviour then perhaps I wouldn't have chosen that forum but I think when you're only expressing your own emotion, I think it's ok.

"The fact that it became so-called fake news was down to other people's interpretation and not down to the actual intention... So in many interesting ways you can see that fake news doesn't even have to originate from the source of the news."

Though Moore was initially "extremely shocked" at the reponse to his post, he says that on reflection he is "pretty proud". 

"I'm glad that other people, even the powers that be, found it an appropriate phrase to use," he says. "I also think social media is often denigrated as a source of evil and bad things in the world, but on occasion I think it can be used for very positive things. I think the vast majority of people who shared my post and liked my post have actually found the phrase and the sentiment useful to them, so I think we have to give social media a fair judgement at times and respect the fact it can be a source for good."

Amelia Tait is a technology and digital culture writer at the New Statesman.