Government now looking at 'bottom-up' approach for Local TV

Localism is the focus for new television strategy.

The Government has rowed back from proposals for a Local TV network based around a national 'spine' - instead now favouring a bottom-up approach.

The Department of Culture Media and Sport today published a summary of the responses to the Action Plan for Local Media launched by Culture Secretary Jeremy Hunt in January.

At the time bidders were invited to run a national spine for a new Local TV network on Channel 6 which would provide nationally syndicated programming and sell a hoped-for total of £15m a year of national advertising.

Read more at the Press Gazette.