Government now looking at 'bottom-up' approach for Local TV
Localism is the focus for new television strategy.
By Dominic Ponsford Published 03 June 2011
The Government has rowed back from proposals for a Local TV network based around a national 'spine' - instead now favouring a bottom-up approach.
The Department of Culture Media and Sport today published a summary of the responses to the Action Plan for Local Media launched by Culture Secretary Jeremy Hunt in January.
At the time bidders were invited to run a national spine for a new Local TV network on Channel 6 which would provide nationally syndicated programming and sell a hoped-for total of £15m a year of national advertising.
Read more at the Press Gazette.
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