Rupert Murdoch's bid to take full control of BSkyB may come at a higher price than expected, as shareholders attempt to increase the price of the takeover of the pay-television company to over £10bn.
Murdoch's News Corporation had offered £7.8bn to take control of the 61 per cent of the company it did not own, valuing the broadcaster at 700p per share.
However, according to the Observer, BSkyB investors are valuing the company at 950p per share, and may even try to push up the value to £11 per share, meaning News Corp would have to pay more than £12bn for the stake.
Crispin Odey, of hedge fund firm Odey Asset Management, has publicly declared he is seeking 950p per share for the company's 2.3 per cent stake in the broadcaster.
BSkyB's other leading shareholders include investment firms BlackRock, Capital Research Global Investors, Franklin Templeton and Fidelity and insurance group Legal & General.
It is thought that News Corporation would be able to afford to pay a higher price for the 61 per cent stake, with BSkyB's trading improving since the 700p valuation was made in June.