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Coalition cuts advertising spending

Freeze on advertising budget saved £133m over a nine month period.

The coalition government has reduced spending on advertising by £130m over the last nine months, following a freeze on the government's advertising budget last May.

The government's £540m a-year advertising budget was frozen, with the exception of "essential" campaigns, on 24 May whilst the Central Office of Information conducted a root-and-branch spending review.

The freeze, which is set to end in March, has meant the government has saved £133m on advertising and marketing spending according to new figures.

Francis Maude, the Cabinet Office minister, and Danny Alexander, the chief secretary of the treasury, have revealed further plans to keep the government marketing spend down.

Requirements for only "essential" expenditure will continue until 2015 and any marketing or advertising campaign costing more than £100,000 will need to be centrally approved.