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Government approaches Sony chief for BBC chairman's post

Sir Stringer is understood to have declined the request

The UK's Department of Culture, Media and Sport reportedly approached Sir Howard Stringer, the Welsh-born chairman, president and chief executive of Sony Corporation, to succeed Sir Michael Lyons as chairman of the BBC Trust.

However, Sir Stringer is understood to have declined the request saying he has "no plans to step down from his current role" and was "committed to Sony".

According to the Telegraph, though the 110,000 pounds a year offer may be alluring to Stringer, he is not in a position to take up the role as early as May 2011.

He is expected to step down from Sony in March 2013 when his current business plan ends.

The government is said to be keen on appointing someone with a corporate and global experience as the new chair of the BBC Trust and the search is being handled by Dom Loehnis at headhunter Egon Zehnder on behalf of the DCMS.

Roger Parry, the chairman of YouGov, Richard Hooper, a former regulator at Ofcom, and BBC trustees Dame Patricia Hodgson and Anthony Fry are also among the frontrunners for the post.

Interviews with shortlisted candidates will take place on 27 and 28 January, and the chosen candidate will be announced in Spring.