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Spanish broadcaster winning US ratings war

Univision's ratings mark the first time that a Spanish-language station is being watched by more peo

Univision, a Spanish-language television network in the US, was ahead of all the English language broadcasters last week, in attracting the highest number of television viewers in the 18-49 years age group, according to Nielsen's Broadcast Ranking Report.

This is the first time that a Spanish-language station is being watched by more people in this age group than an English channel, the report for the week of 30 August - 5 September, said.

Univision's win was attributed to soap operas (telenovelas) such as "Soy tu Duena" ("I'm Your Owner"), while a combination of reality shows and re-runs at the English broadcast networks pushed them behind.

While 2.1 million of Univision's prime-time average of 3.8 million viewers constituted those between 18 and 49 years, only 1.8 million of CBS' 5.7 million viewers were in this group, the report added.

This demographic is considered so important to TV advertisers that ABC, NBC and Fox pay more attention to these ratings than they do for their viewership as a whole, reports the Associate Press.