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ITV appoints Tesco executive as board member

The appointment of Lucy Neville-Rolfe completes the new board which is intended to breathe new life

ITV is reported to have appointed Lucy Neville-Rolfe, the corporate and legal affairs director of Tesco, as a non-executive director.

The appointment completes a radical overhaul of the broadcaster's board under new chairman Archie Norman and chief executive Adam Crozier.

Neville-Rolfe is expected to oversee the broadcaster's turnaround and tackle potential regulatory hurdles. ITV is facing the Competition Commission's review of the contracts rights renewal (CRR) system, which places restrictions on its selling of advertising airtime.

The new board will comprise Norman, Crozier, finance director Ian Griffiths and four non-executive directors, including Mike Clasper, the former chief executive of Airport operator BAA, and Andy Haste, chief executive of RSA Group.

Neville-Rolfe is the only woman on ITV's board after Baroness Prashar left the broadcaster in March. The 57-year old joined Tesco in 1997 after serving as a member of the Prime Minister's policy unit from 1992 to 1994, and then as a director of the deregulation unit in the Department of Trade and Industry as well as in the Cabinet Office.

"Lucy brings to ITV a unique combination of consumer and governmental experience," said Norman.