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Sky Arts hires celeb photographer for new ad campaign

Sky hires Rankin to help promote its arts channels

Sky Arts has hired celebrity photographer Rankin to work for its out-of-home campaign, "Sky Arts Street Galleries", to promote its channels Sky Arts 1 and 2.

Sky launched the campaign, aimed at transforming streets in the UK's six large cities into "the biggest gallery in Britain", on Monday.

The campaign, which is planned by MediaCom, has signed up every billboard, poster, bus stop, phone box and advertising space in the prime shopping streets of London, Birmingham, Manchester, Newcastle, Liverpool and Edinburgh.

Sixteen images produced by Rankin portray a different form of art represented by a celebrity in that field - -- dancer Natasha Cudilla's performances at Sadler's Wells represent dance, while actress, model and painter Meredith Ostrom and double bass player Ch-Chi Nwanoku symbolise acting and music.

The campaign is supported by a behind-the-scenes documentary, 'Rankin: Sky Arts Street Galleries', which was broadcast on Sky Arts 1 HD and Sky Arts 2 HD on Monday night.