One of the biggest changes to the way we watch TV in recent years is the ability to "time-shift" shows or watch them on demand. Time-shifted viewing has more than tripled from 1.7 per cent to 5.9 per cent. Which means that more and more people are turning in to services such as Sky+ and BBC iPlayer.

Despite the growing consumption of internet-based video and the ability to download TV shows and films via services like iTunes, Ofcom have reported that television would still be the most missed media activity; however, the internet follows a close second.

Unsurprisingly, older consumers spend most of their media time with the TV -- 67 per cent, for the over-55s, compared to the 16-24s, who spend 58 per cent of their time consuming TV, usually on a computer.

Television has been indentified as a "solus" actvity -- people are far less likely to consume another form of media while watching evening television.

The Ofcom data also shows that video on demand and gaming are the activities that receive the most attention while people are engaging in them.