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ITV retains Rugby World Cup rights

Broadcaster to screen every game from New Zealand live.

ITV has secured the exclusive UK TV rights to broadcast the next two Rugby World Cup tournaments that would take place in New Zealand next year and in London in 2015.

The channel, which has shown every world cup since 1991, will broadcast live TV and online coverage of every match from the tournaments.

It also has rights to the highlights and clips packages on television, online and mobile.

Rugby World Cup Limited (RWCL), which sold the rights through commercial agent IMG, said ITV outbid many other broadcasters to secure the rights.

RWCL managing director Mike Miller said that "ITV and RWCL have enjoyed a long working partnership... and ITV has played a central role in the promotion and growth of rugby and the Rugby World Cup in the United Kingdom".

Niall Sloane, ITV Controller of Sport, said "we are delighted to have secured the next two Rugby World Cups free-to-air for ITV's viewers, particularly as the 2015 tournament takes place in England."