Show Hide image

Study contradicts Ofcom on TV swearing

Market reseacher Ipsos MORI releases report showing most Britons believe swearing on TV has worsened

New research by Ipsos MORI has revealed that swearing on television offends millions of viewers, directly contradicting Ofcom's report into 'strong' language on TV released this week.

The findings of the survey commissioned by the Daily Mail are in stark contrast to the controversial report made by the media regulator, titled Audience Attitudes Towards Offensive Language on Television and Radio. Ofcom claims British audiences are becoming more tolerant of foul language on TV and radio.

However, the nationwide poll of more than 800 adults by Ipsos MORI found that a majority of people believe swearing on television has worsened over the past decade. Women and people over the age of 55 are more concerned by the levels of bad language on television than others, it discovered.

The findings of Ofcom's report have been called into question as they were based on the views of just 130 viewers. Participants in the study watched extracts from shows such as foul-mouthed chef Gordon Ramsay's Great British Nightmare.

Critics have slammed Ofcom's research, warning that the report will encourage a softening of attitude towards foul language and push broadcasters to air even more obscene language.