CNBC to launch pan-European ad campaign

The business and financial news channel aims to enhance its distribution in Europe and Asia this yea

The business and financial news channel CNBC is planning to launch a pan-European advertising campaign, as part of its strategy to enhance its distribution across Europe, the Middle East and Asia in 2010.

The campaign, developed in-house and booked through MPG, will use taglines such as "Business from the front line" and "In times like these".

CNBC aims to use the promotion to increase its brand awareness throughout the region.

The creative will include TV, print and online media and run pan-regionally in multi-market media, including The Wall Street Journal, Eurosport and ESPN America.

The print ads will promote the network's digital platform. They will feature CNBC's recognisable on-screen 'ticker' and are jointly branded CNBC and

A separate creative, highlighting the channel's increased availability, will run online on key business and financial websites in Scandinavia, Israel, Russia and Turkey.