ASA bans digital radio ad

The Advertising Standards Authority (ASA) has banned an ad campaign that encourages listeners to mig

The ad campaign, which is developed by the Digital Radio Development Bureau (DRDB), features a voiceover that is intermittently interrupted. A speaker says: "Interference was an issue with a conventional analogue radio. But with a DAB radio, you can enjoy crisp, clear digital sound".

The ASA received a compliant that the ad was misleading because a poor signal could interrupt a digital radio broadcast too.

The DRDB said the ad only talked about specific interference issues that could affect analogue stations and did not claim that digital radio could be received everywhere.

The ASA banned the ad, saying that it was not true that listeners might never experience any interruption to a DAB signal.