Michael McIntyre and Ant and Dec also contested for the award. BBC Two political satire The Thick Of It won the best scripted comedy award.
BBC Four's news review show Newswipe won the best entertainment show. Simon Cowell's two ITV1 shows, Britain's Got Talent and The X Factor, were also nominated for the award.
Louis Theroux clinched the best presenter award for his BBC documentary A Place For Paedophiles, which features interviews with convicted sex offenders in America. Chef Heston Blumenthal won the top award in the features and lifestyle series category for his Channel 4 show Heston's Feasts.
BBC One's The Street won the best drama award while Naomie Harris clinched the best actress title for her role in BBC One's Small Island. Miranda Hart won the best comedy performance award. Iain Morris and Damon Beesley won the award for comedy writing.
BBC One's EastEnders grabbed the best continuing drama award. US drama Mad Men won the best international drama award. Big and Small - Blame It on the Drain won best children's programme. Coronation Street creator Tony Warren got the lifetime achievement award.