NPA urges BBC Trust to review BBC mobile apps

The Newspapers Publishers Association has responded to the BBC Trust's plans.

The Newspapers Publishers Association (NPA) has asked the BBC Trust to review the Corporation's plans to launch a series of mobile applications.

In a letter to the BBC director general Mark Thompson and the BBC Trust chairman Sir Michael Lyons, the newspaper body said the BBC should not be allowed to launch mobile apps without properly assessing the impact of this move on its commercial rivals.

The BBC's plans for personalisation via its smartphone applications will undermine its rivals' tailored service, NPA director David Newell said.

The Association has called on the BBC Trust to launch a public value test and not to acquiesce to the Corporation's plans.

The BBC said the launch of the apps was in line with the Corporation's charter to "repurpose content" for licence-fee payers to consume different devices and hence did not require the Trust's approval.