The service, owned by the transmission company Arqiva, reportedly aims to be a one-stop shop for online television content. It has signed content partnership deals with BBC Worldwide, Channel 4 and several major independent production companies. However, the company could not ink a deal with ITV.

The service has been trialled by 20,000 people during its beta phase. It will go live with over 3,000 hours of content. SeeSaw hopes to cash in on the growing trend of viewers watching back catalogue shows online via each broadcaster's own website.

SeeSaw's CEO, Pierre-Jean Sebert, said they were targeting nearly two and half million people in the UK who regularly watch TV via video on demand (VoD) services such as the BBC iPlayer.