Cabinet ministers oppose TV product placement
Health secretary Andy Burnham and environment secretary Hillary Benn, have reportedly opposed cultur
The ministers said that unregulated freedom to advertise products could lead to problems such as obesity and alcoholism.
Following this, the government has banned the placement of alcoholic drinks, junk food, gambling, smoking accessories, over-the-counter medicines and baby food. Bradshaw reportedly confirmed that while the new form of marketing will continue, the products that cause concern would be excluded.
This decision is supposedly a setback for commercial broadcasters such as ITV, which have been looking forward to the change.