The product was launched at the flagship John Lewis store on Oxford Street in London.
The set top box, equipped with a DVB-T2 tuner, supports Freeview's existing channels and interactive services. It will also be able to receive BBC HD and ITV HD.
Freeview HD began live technical transmissions on 2 December covering London and England's North West homes. It is expected to be available to 50 per cent of the population by June 2010.