Colors to be launched in the UK

Viacom18 Media is going to launch its flagship Hindi general entertainment channel Colors in the UK.

The channel was soft launched in the country on January 25, and is available on Sky channel 829.

Colors brand ambassador and Indian actor Amitabh Bachchan will front the channel.

Viacom 18 is a 50/50 joint venture operation in India between US-based media conglomerate Viacom and the Mumbai-based Network18 Group.