“Get older listeners back”: BBC Trust to Radio 2
The BBC Trust is understood to have told Radio 2 – long criticised for its “obsession with youth” –
By New Statesman Published 16 February 2010It has asked the broadcaster to check the decline in the number of its listeners aged over 65. The BBC Trust has undertaken a review of Radio 2 and digital sister station BBC 6Music.
The Trust is keen to maintain the average age of the Radio 2's audience, which is currently 50. It has ordered the BBC to take all possible steps to bring back older listeners, particularly those over 75, who have stopped listening to the station.
The Trust also asked Radio 2 to be more distinctive with more comedy and documentaries during peak time. It asked the BBC 6Music to increase its audience and employ more credible presenters. The suggestions made by the Trust were welcomed by the RadioCentre, the body for commercial radio.
Latest tweets
More from New Statesman
- Online writers:
- Steven Baxter
- Rowenna Davis
- David Allen Green
- Mehdi Hasan
- Nelson Jones
- Gavin Kelly
- Helen Lewis
- Laurie Penny
- The V Spot
- Alex Hern
- Martha Gill
- Alan White
- Samira Shackle
- Alex Andreou
- Nicky Woolf in America
- Bim Adewunmi
- Glosswitch
- Kate Mossman on pop
- Ryan Gilbey on Film
- Martin Robbins
- Rafael Behr
- Eleanor Margolis
- Tools and services:
- Polls
- Predictions
- Archive
- Magazine
- PDF edition
- RSS feeds
- Advertising
- Subscribe
- Special supplements
- Stockists

