TV viewing highest since 1992

Viewers watched an average of 3.75 hours of TV every day in the last quarter of 2009, according to r

TV viewing is up 1.5 per cent from the third quarter. IPA also reported that the digital switchover has gathered pace with only 8.2 per cent of UK households relying solely on an analogue TV signal by the beginning of 2010.

The report also found that ITV and GMTV attracted 19 per cent of the total television audience in the last quarter of 2009. The BBC achieved 21 per cent share of all the terrestrial channels in the fourth quarter.