Has J K Rowling betrayed women writers in her decision to publish as Robert Galbraith?

The unmasking of Rowling as the author of The Cuckoo's Calling and its subsequent meteoric success has demonstrated that celebrity trumps gender when it comes to book sales. But what about all the writers who will never achieve a fraction of Rowling's fam

So J K Rowling has used a male pseudonym for her crime debut, The Cuckoo’s Calling, and the nation is bemused. “How novel!” exclaims the initial wave of media commentary. “A celebrated, multi-millionairess author uses an unknown male writer’s pseudonym to relieve the pressure of literary expectation.” Meanwhile, the marketeers and publishing execs are praising the pragmatism of Rowling – and her agent – for invoking the steadfast, security man persona of Robert Galbraith because it is male, or androgynously-named authors, that sell big in the crime genre. Playing Man, from their perspective, is merely a matter of manipulating publishing demographics. Oh, and on a side-note, if you’re trying to pretend to be someone else, surely gender-bending is one of the easiest foils.

But just how helpful – or harmful – is Rowling’s seemingly impish act of literary transvestism?

Given that the best-selling crime author of all time is a woman - Agatha Christie – it seems odd that a male pseudonym would provide any advantage at all. And yet men have continued to dominate the genre ever since Christie’s success. In the past few years, women, writing under female names, such as Sophie Hannah, Karin Slaughter, and Rosamund Lupton have made a defiant entry into the crime fiction charts with Denise Mina winning the UK’s biggest crime fiction prize, Theakston’s Old Peculier award, in 2012. Yet on the 2013 longlist, two of the five female authors in the running use the classic androgynous initials trick. They are also up against 13 male-named authors.

Last summer, Mslexia editor Danuta Keen reported in the Daily Mail that women buy around 80 per cent of crime fiction and so it would appear that both men and women prefer to buy and read crime fiction penned by those presenting as men. The gender divide, then, is propagated by the book-buying public’s consumer choices linked presumably to entrenched gender norms, as much as any patriarchal machinations within the publishing industry itself. So should we accuse Rowling of betraying women writers for her decision to pose as Robert? 

It’s worth noting that Rowling’s success as a female author in the first place was in part dependent on her concealing her gender. At the behest of her Harry Potter publisher, she diminished Joanna to J so as to not put off young male readers.

Indeed, in the romance and erotica genres, there are examples of male authors using female pseudonyms – war writer Chris Ryan, for example, who used a female pen name for his debut romantic novel, The Fisherman’s Daughter, and American erotica writers using androgynous initals to disguise their maleness – M L Buchman and Brindle Chase, for example. But they are few and far in between. Even if it is happening more regularly than is reported, the absence of the reporting is telling in itself. Would a male author of Rowling’s celebrity have used a female pseudonym, one wonders, if he were trying to make a name for himself in erotica. Sales of erotica might have outstripped those of crime in 2012, but crime fiction takes a larger share of the UK book market - £200m out of £1.8bn total revenue. What’s more, even within female-dominated genres, women still use androgynous pseudonyms to afford them mystery, and authority - case in point being the grande dame of erotica, E L James herself.

A recent study of national book pages conducted in the Guardian during March 2013 found that male authors of fiction were disproportionately reviewed by 54 per cent (the New Statesman came in higher at 75 per cent, while the London Review of Books didn’t review a single female fiction author in the period surveyed). Given the difficulty faced by first-time authors in making sales (even critically acclaimed - The Cuckoo’s Calling as written by Robert Galbraith had only sold around 500 copies since April) perhaps it’s a wonder more ambitious women aren’t playing the "male for sales" game.  And yet, it’s also telling that they aren’t. Being allowed to admit to being female clearly matters to a great number of women writers. 

Of course, what the affair of The Cuckoo’s Calling really reveals is that, ultimately, celebrity trumps gender when it comes to literary success. Since Rowling was revealed as the actual author, the book has soared to the top of the Amazon bestseller list.

But few successful, talented, published authors, of whom there are so many, ever achieve Rowling’s level of fame. So the message seems to be: if you want to get published, and sell well, be a man about it.

Find out what the critics thought of The Cuckoo's Nest (before they knew it was by J K Rowling).

J K Rowling, incognito, at Wimbledon in June 2013. Photograph: Getty Images

Nichi Hodgson is a writer and broadcaster specialising in sexual politics, censorship, and  human rights. Her first book, Bound To You, published by Hodder & Stoughton, is out now. She tweets @NichiHodgson.

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Linking Chester Bennington's suicide to Linkin Park's music is dangerous and irresponsible

How we write and talk about suicide is a matter of life and death.

We are so wrong about suicide. What we want more than anything is for it to make sense. To turn the life of the victim into a good story, with all the narrative beats leading up to a satisfying conclusion in their death. No mess and no untidiness. That’s especially true when the person who has died by suicide is famous – someone on whom we are already used to writing our own meanings. We start to wind myths around them.

So when Linkin Park singer Chester Bennington apparently died by suicide on Thursday, this is what happened. People started looking for patterns, turning his work into a prelude to his suicide, even implying that his death brought greater meaning to Linkin Park’s tightly-wound songs. “Linkin Park star Chester Bennington’s hurt made beautiful music,” said one headline;  “Those lyrics […] are of course now extremely poignant,” remarked one obituary.

It should be obvious why it’s tacky to turn a human death into an intensifying filter for our own aesthetic responses. It’s perhaps less obvious, but more important, to understand why this is dangerous. Saying that Bennington’s suicide proves the worth of his music comes under the heading of “[promoting] the idea that suicide achieves results”, something the Samaritans warns against in its reporting guidelines. The reason for this warning is that such narratives contribute to the risk of “suicide contagion”, where other people attempt suicide in imitation of the reported act.

Two things make contagion an especially urgent issue here. Firstly, Bennington’s confessional lyrics mean his relationship with fans was always one of intense identification: for many, his words expressed their own most private and painful emotions, binding singer and listener in shared feeling. Secondly, Bennington himself may have been influenced by another suicide, with reports emphasising parallels between his death and that of Soundgarden singer Chris Cornell in May (and not, it must be said, emphasising them with much care for reporting guidelines).

“Suicide influence is strongest on those who are close to the victim in some way, or like them, in all meanings of the word,” writes Jennifer Michael Hecht in Stay, her thoughtful book on suicide as a social phenomenon. Bennington was a fan, a friend and a professional peer of Cornell’s. All the conditions for “closeness” were there – so why is there such carelessness about emphasising that same “closeness” between Bennington and his audience?

This is the truth about suicide: it is always a hideous accident, a terrible conjunction of urge and opportunity that tears through families and communities. There’s a temptation to think of suicide as a crime in which the only victim of violence is also the perpetrator (no mess and no untidiness), but this is so wrong. Those left behind are victims too. Exposure to suicide, whether through immediate bereavement or through media representations and reports, is a key risk factor in suicide attempts.

I suspect we would all feel better if suicide was an unstoppable reaction to uncontainable internal forces. Then, we’d have no collective responsibility. People like to share a quote from David Foster Wallace’s Infinite Jest where the author (who himself died by suicide) writes: “The person in whom Its [ie depression’s] invisible agony reaches a certain unendurable level will kill herself the same way a trapped person will eventually jump from the window of a burning high-rise.”

But suicide is hardly inevitable. Ninety per cent of people who survive attempted suicide once will not die by suicide. What does that mean for those who complete suicide at first attempt? How many of them, if they hadn’t had the dumb luck to be unsaved or unsavable, would have gone on to want to live? Suicide is a theft from the future self who could have chosen to go on, as well as a theft from those left grieving.

You can see how impulsive suicide is by looking at how suicide rates fall and rise. When particular means of suicide are taken away – for example, the detoxification of household gas, or the restriction of sales of paracetamol, or the introduction of barricades on tube platforms – there are fewer suicides. Not fewer suicides by that method, but fewer suicides overall: there is little substitution. And when suicide is given extensive, sensationalist coverage, rates go up.

How we write and talk about suicide is a matter of life and death. What if Foster Wallace or Cornell or Bennington had been lucky and survived? Their work would be the same. Same greatness, same flaws. The happenstance of suicide adds nothing, only wounds, and the media is morally derelict when it suggests anything else. We should never be careless of each other or ourselves when our carelessness has mortal consequences. 

If you've been affected by any of the issues addressed in this piece you can call the Samaritans on the free helpline 116 123.

Sarah Ditum is a journalist who writes regularly for the Guardian, New Statesman and others. Her website is here.