The Books Interview: Jasper Fforde

The author of the <i>Thursday Next</i> novels in conversation.

Have you ever spoken to any of the 76 people who rejected your first book, The Eyre Affair?

No, not really, and it doesn't matter. Speak to any editor and ask them what they turned down and they'll have long lists of books. My first editor passed on [Alex Garland's bestseller] The Beach. It's not bad form, just unlucky. And with the kind of work I do, I'm not surprised -- in précis, it looks like batty nonsense that wouldn't sell a single copy. It took me ten years to get published and I realised then that it would take me ten years to get established.

How do you begin writing a novel?

What I tend to do is give myself a narrative "dare" and challenge myself to write my way out of it. In the Nursery Crime series, it was: "Humpty-Dumpty is a large egg who's murdered" -- OK, make that believable. With The Eyre Affair, it was: "Create a world in which Jane Eyre can be kidnapped." One of the short stories I wrote back in the 1980s was all about a world that was black and white and you had to have the colour synthetically piped to plants. That was the jumping-off point for Shades of Grey.

What's your writing routine?

A standard Thursday Next book takes 100 days, typically spread out over six months, and that brings forth about 100,000 words. Having a two-year-old and a baby, I find it hard to closet myself away and write. My wife understands that sitting in my office and staring into space is actually work but we're rebuilding the house so I can't closet myself away at the moment. I find myself working until 4am -- so that I have time when the phones aren't ringing and there are no emails or builders asking me what shape roof I want.

You worked in the film industry before writing novels full-time. Did you ever consider writing a screenplay?

I did [write one] -- I thought it was good but it completely failed to light anyone's fire. Everyone in the film industry wants to be a director so I was trying to write scripts for years because the one thing you can do is write your way in. I heard that Graham Greene used to write long treatments, which were short stories of 8,000-10,000 words, which he then used to turn into film scripts because it allowed him to get to grips with the characters and situations. He did this famously with The Third Man -- the novel is in fact his elongated treatment, which he then changed into the film script.

So I started writing short stories which were supposed to be treatments . . . but then I found that the short stories were far more enjoyable and one of them turned into a novel -- and here I am as a novelist, when all I wanted to do was direct movies.

The Toad News section on Jasperfforde.com is bitingly satirical. Are you a political person?

When you're an author, you're always two people. Jasper the writer is different from Jasper the person at home. I don't want to be preachy but with Toad News I can vent as much as I want and it doesn't matter. I hope that in my books there's an undertone of politics, basic tenets of how we should live.

Do you have a favourite author?

Not really. I like non-fiction. I don't have a favourite author and I think that's healthy because I tend to regard genre as the measles of the book world. People do tend to stick to fantasy, or science fiction, and there's something wrong with that. I was hoping, deep down, that my books would end up as a Grand Central [Station] for readers -- you'd arrive on a fantasy train and go out on a science-fiction train. I get emails from people who've come to the books from sci-fi and they're now working their way through Austen.

Are there any classics you've alluded to in your work that you haven't read?

Oh, lots! That's the problem: I read but I'm not fantastically well read. So once I've used up the very obvious ones, such as Alice in Wonderland -- and my books are very hungry for ideas -- I have to start searching around and pulling up précis and looking up references. We were a Brontë family rather than an Austen family (it's like Asterix and Tintin -- you can be one or the other but not both), so I'd never read any Austen until quite recently. Now I get to read all these classics that I didn't have time for earlier.
Interview by Helen Lewis-Hasteley

Helen Lewis is deputy editor of the New Statesman. She has presented BBC Radio 4’s Week in Westminster and is a regular panellist on BBC1’s Sunday Politics.

This article first appeared in the 07 February 2011 issue of the New Statesman, The New Arab Revolt

Photo: Tashphotography / Stockimo / Alamy
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The Negroni fools no one – it’s easy to make and contains nothing but booze

It is the colour of danger, a red rag to anyone jaded by cocktail-world bull.

The cocktail is designed to lie about its origins; no wonder it reached its apogee during Prohibition, which forced everyone with an unrepentant thirst to lie about their cravings. Even today, when only extreme youth, religious belief or personal inclination prevents a person from draining the bar dry, the cocktail continues its career of dishonesty. It hides ingredients or methods. It provides a front for poor-quality booze. And it often dissolves, within its inscrutable depths, mountains of sugar, enabling drinkers to pose as sophisticates while downing something that tastes like a soft drink – to get drunk without leaving the playpen.

This is why I love the Negroni, which fools no one. It is easy to make and contains nothing but pure booze. Despite being a third sweet vermouth, it isn’t saccharine: the other two thirds, equal measures of gin and Campari, may have something to do with this. And it is the colour of danger, a red rag to anyone jaded by cocktail-world bull.

They say it was invented in Florence at the request of a Count Negroni, who wanted a drink unsullied by club soda – a drink stiff enough to get a man back on a bucking horse, perhaps, since this Count may have been a rodeo rider. I prefer to believe that the Count, if Count he was, came in, tossed down enough strong liquor to start telling stories about his American adventures, and, when he finally staggered out into the night, the exasperated bartender poured three straight shots into a single glass and baptised this wondrous reviver in grateful homage to the fabulist who had inspired it.

In a former glue factory a very long way from Florence or America, the East London Liquor Company now makes very good gin – Batches One and Two, the former tannic with Darjeeling as well as cassia bark, pink grapefruit peel, and coriander seeds; the latter redolent of savoury, bay, thyme and lavender. Transforming these plants into excellent alcohol seems an improvement on boiling down horses for adhesive, and the company also makes superb Negronis from Batch Two.

We sit outside, in a carpark made marginally more glamorous by border boxes of Batch Two botanicals, and marvel at the transformation of this grimy part of East London, next door to a park intended to give Victorian working men brief respite from lives all too lacking in myth or fantasy. It is a reincarnation at least as miraculous as the transformation of three strong and entirely unalike spirits into the delectable harmony of the Negroni. The sun shines; a fountain plashes. Nuts and charcuterie arrive. All is right with the world.

I leave my herbaceous bower and dangerously pleasing drink for a peek at the large copper distillery behind the bar, walking in past the fountain, a whimsical stone construction that pours vermilion liquid into two, tiered basins topped by a chubby putto clutching a rather reluctant fish.

And then I stop. And double back. Vermilion liquid? It is, indeed, a Negroni fountain. There are even slices of orange floating in the basin. I dip a finger: the taste is slightly metallic but still undeniably that potent mixture of booze, botanicals, bitterness, and just a hint of sweetness. A streak of citrus from the orange slices. It turns out that the world’s most straightforward cocktail lends itself to a decadent neo-Renaissance fantasy. There’s a message here, one forthright as a temperance tract: without imagination, we would have no lies – but no Negronis, either.

Nina Caplan is the 2014 Fortnum & Mason Drink Writer of the Year and 2014 Louis Roederer International Wine Columnist of the Year for her columns on drink in the New Statesman. She tweets as @NinaCaplan.

This article first appeared in the 20 July 2017 issue of the New Statesman, The new world disorder