The OTHER presidential debate: Jon Stewart vs Bill O'Reilly

The "Rumble In The Air-Conditioned Auditorium" shows how staid the real thing is, says Nicky Woolf. Also, that Jon Stewart should be helping Obama with debate-prep.

At five minutes to eight last night, Eastern time, the internet imploded. Or at least, that corner of the internet that was attempting to access the live-stream for the promised “Rumble in the Air-Conditioned Auditorium” between Fox News' patriarch Bill O'Reilly and the Daily Show's Jon Stewart. Under the pressure of “hundreds of thousands” of last-minute users trying to access the live feed (which cost $4.95, with some proceeds for charity), Nox Solutions, which was operating the stream, came under heavy fire from dissatisfied social media users. “Screw you NOX SOLUTIONS”, said one on the event's Facebook page. “This is ridiculous this is PATHETIC – off to Reddit to fix, mock and hopefully find a solution,” said another.

The Wall Street Journal's live-blog of the event was caught in the blackout. The entry for 8:24 reads: “I apologize for this live blog not being able to cover this event so far. We have already contacted the organizers to ask what's going on with their site, which appears to have crashed for lots of other users. Nobody has returned our message yet.”

I managed to find a feed eventually, through a slightly shady web-TV outfit based, as far as I could tell, out of the Ukraine, with a shaky video feed but a solid audio, which was better than a lot of people were doing. The showdown, when I finally got in to it, was a hell of a lot more fun than last Wednesday's presidential debate between Barack Obama and Mitt Romney.

Bill O'Reilly is probably the most influential media figure on the right. His Fox News show has been top of the ratings for more than ten years now, while more bombastic anchors like Glenn Beck have come and gone. Meanwhile Stewart, despite vehemently denying his show's political influence – “I'm just a comedian,” he likes to say in interviews, slightly disingenuously – is nonetheless without a doubt the most influential media figure on the left, with viewing figures similar to that of O'Reilly, and the Daily Show acts as a stalwart check on the excesses of Fox News. Both command audiences of between two and three million.

Stewart and O'Reilly have already crossed swords on the other's shows several times, and these are always enjoyable conflicts. While there were a lot of lines played just for laughs – Stewart said the Fox News building had the Eye of Sauron on its roof, and raised himself up and down at various intervals on a platform lift behind his podium as part of a running joke about their height difference (Stewart is 5'7”, O'Reilly 6'4”, leading the former to call the latter a “yeti”). O'Reilly came with bizarre placards – one with the words “Iran: not frightened” as well as a cartoon picture of a bomb.

But despite this levity, much of the evening had a serious tone. The biggest applause of the evening came from a line of Stewart's. “Why is it that if you take advantage of a tax break, you’re a smart businessman, but if you take advantage of something you need to not go hungry, you’re a moocher?” he demanded. When O'Reilly said that government was good at running things like the military only because it had a “tradition” of doing so, Stewart, leaning back and unsmiling, called it “the silliest thing you've said all evening.”

Stewart scored a crushing blow when the moderator asked who each of them would save, rather surreally, if “America was burning.” “Oprah,” answered O'Reilly. “She's worth a hundred million.” Stewart raised an eyebrow, and said cuttingly: “well, I'd save my family. But listen, Oprah's a great answer too.”

The Daily Show presenter was especially good at courting the online as well as the present audience. “Somebody better be live-tweeting this,” he said at one point. “I don't care if Gerry and the Pacemakers attacked the embassy,” said O'Reilly a bit later, and in answer Stewart waved expansively at the cameras. “This is on the internet, Bill,” he said. “I don't think that's really the reference you want to be making.” “Alright then,” answered O'Reilly dryly but uncertainly. “I don't care if... um, Little Wayne attacked the embassy.”

The most interesting thing really, of course, was what last night said about the debates it emulated: it highlighted the insipid, starchy care with which a Presidential candidate must conduct himself. Last night sparkled with all the ridiculousness and fire that was lacking last Wednesday, because the media pressure on a candidate not to make anything which can be interpreted as a gaffe. Romney's perceived win on Wednesday was because he looked most like Jon Stewart and Bill O'Reilly did last night: like he was enjoying himself. Facts (arguably) be damned.

Obama looked professorial and staid by comparison, and in an age where the best lines are far more important than the best policies this was fatal. It is Jon Stewart who the President should be running debate-prep with, not John Kerry.

Yeah, this happened. Photo: Getty

Jon Stewart and Bill O'Reilly at their presidential debate. Photo: Getty

Nicky Woolf is a writer for the Guardian based in the US. He tweets @NickyWoolf.

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A global marketplace: the internet represents exporting’s biggest opportunity

The advent of the internet age has made the whole world a single marketplace. Selling goods online through digital means offers British businesses huge opportunities for international growth. The UK was one of the earliest adopters of online retail platforms, and UK online sales revenues are growing at around 20 per cent each year, not just driving wider economic growth, but promoting the British brand to an enthusiastic audience.

Global e-commerce turnover grew at a similar rate in 2014-15 to over $2.2trln. The Asia-Pacific region, for example, is embracing e-marketplaces with 28 per cent growth in 2015 to over $1trln of sales. This demonstrates the massive opportunities for UK exporters to sell their goods more easily to the world’s largest consumer markets. My department, the Department for International Trade, is committed to being a leader in promoting these opportunities. We are supporting UK businesses in identifying these markets, and are providing access to services and support to exploit this dramatic growth in digital commerce.

With the UK leading innovation, it is one of the responsibilities of government to demonstrate just what can be done. My department is investing more in digital services to reach and support many more businesses, and last November we launched our new digital trade hub: www.great.gov.uk. Working with partners such as Lloyds Banking Group, the new site will make it easier for UK businesses to access overseas business opportunities and to take those first steps to exporting.

The ‘Selling Online Overseas Tool’ within the hub was launched in collaboration with 37 e-marketplaces including Amazon and Rakuten, who collectively represent over 2bn online consumers across the globe. The first government service of its kind, the tool allows UK exporters to apply to some of the world’s leading overseas e-marketplaces in order to sell their products to customers they otherwise would not have reached. Companies can also access thousands of pounds’ worth of discounts, including waived commission and special marketing packages, created exclusively for Department for International Trade clients and the e-exporting programme team plans to deliver additional online promotions with some of the world’s leading e-marketplaces across priority markets.

We are also working with over 50 private sector partners to promote our Exporting is GREAT campaign, and to support the development and launch of our digital trade platform. The government’s Exporting is GREAT campaign is targeting potential partners across the world as our export trade hub launches in key international markets to open direct export opportunities for UK businesses. Overseas buyers will now be able to access our new ‘Find a Supplier’ service on the website which will match them with exporters across the UK who have created profiles and will be able to meet their needs.

With Lloyds in particular we are pleased that our partnership last year helped over 6,000 UK businesses to start trading overseas, and are proud of our association with the International Trade Portal. Digital marketplaces have revolutionised retail in the UK, and are now connecting consumers across the world. UK businesses need to seize this opportunity to offer their products to potentially billions of buyers and we, along with partners like Lloyds, will do all we can to help them do just that.

Taken from the New Statesman roundtable supplement Going Digital, Going Global: How digital skills can help any business trade internationally

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