Ikea Saudi Arabia airbrushes women from their catalogue
Spot the difference.
By Alex Hern Published 01 October 2012 15:07
An airbrushed image.
When Ikea launched this year's catalogue in Saudi Arabia, they were apparently faced with a dialemma. They want to have a standard aesthetic across all the countries they operate in, but Saudi Arabia's hyperconservative standards of morality may be offended by some of the content in the catalogue. The solution? Release a version of it, translated into arabic, with no women in. At all.
Some of the photos were merely swapped out. So this woman is replaced by a soft-looking sweater:

And this woman is replaced by a man:
In others, they decided to just cut their losses and remove every person at once:

And in some, they actually went to the trouble of photoshopping out the women from the pictures:

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13 comments
Islamism is both a curse and a disease.
The discrimination and violence levelled against women in Moslem societies can no longer be tolerated. I would suggest that modern free world democracies dismantle the UN. A UN of free world democracies be established in its place. Primitive theocracies or other totaltalitarian states be denied membership if they discriminate against women, Gays, Jews, Christians and anybody else. Fascist Islamist states, can form their own international body in Tehran, Sudan or apartheid Pakistan and we in the free world will no longer have to be subjected to their automatic majority 'rule.'
There is a slight flaw with your plan in that the leaders of most countries don't pay much head to the ravings of loonies.
Well if it stops them killing people on the streets, then it's probably wise. We wouldn't want to test the sensibilities of these easily offended male extremists. I mean after all, the Saudi leaders are indeed at this moment debating very important religious issues, such as, how they only allow men to sell womens underwear. This is some religious issue. Sounds like something out of a carry on film. I can just see them rifling through piles of underwear, their religious texts in the other, looking for a sign of what to do about balcony bras. Their portfolio for tampons must be very well thought out. Although no doubt they are banned too, in the name of virginity.
In Egypt it seems, some extreme islamists seem to want women off the streets, or they can't manage to avoid touching and abusing them, their powers of self restraint are so impaired. Obviously these are males born to test tube dads only and have no mothers or sisters. The west colludes with this as we want to trade with Saudi and other islamist dictators. In all fairness, the leader of Egypt has no chance at a moderate islamic democracy as the crazies are out in full force. Like Indonesia, they are looking for a full bikini ban i'm sure. Their leaders brainwash their people with these ridiculous ideas and the west loves it. This is because it keeps the people in these countries in a sort of loony servitude under their distorted version of their religion. This lunacy is encouraged all around the middle east where the leaders keep their people in a never ending stupor of how they are betraying their religion. It's ideal for the west, as we have run out of people in fear of religion and need new fodder to suppress . If these countries modernised and let their people choose for themselves, the west would run out of people to exploit. So keep up the religion is what we want. The more stupid the protests in the media, the more the west loves it. Quick, divert the religious people away from their resources by shouting something about religion in the wrong tone of voice. Works eveytime. Without this warped version of their religion, we, like their leaders couldn't dupe them so easily. Otherwise their male youth, instead of looking at new ways to suppress women in the name of religion, may have to confront their exploitation by their leaders and the west. No dogs or women allowed or they may have to burn their best friends house down in protest! I'd be interested to see a Saudi catalogue for womens underwear. Who would be modelling it? A strain of religion that is becoming obsessed with womens underwear, head scarves, and in Iran- makeup, (Armandinajad must be an expert on kohl eyeliner), needs to get real as they say, otherwise we will start to wonder if they discuss anything else other than womens make up and fashion. Maybe they need Gok to help them out. But we musn't forget that in Victorian Britain table legs were very erotic, so oh no, i may start a religious riot- what insulting table legs on page five!
Well put. We now see the fruits of the so called 'Arab-spring'. In Egypt the Islamist loons are enacting legislation to permit marriage (ie rape) with 9 year old girls as well as permitting husbands to have sex with their dead wives. Yet if we in the Free non Moslem world utter a word of condemnation of these primitive savages we are labelled 'islamophobes'. How utterly pathetic.
Hilarious. If they are really sorry, like they say they are, they should revert the online catalogues to put the women back in. Otherwise it's just hollow words and lies. I certainly won't be shopping there any more.
It's disgusting how governments and companies collude with the mysoginists in Saudi Arabia to erase one half of society from view. Ikea should have offered the Saudis the standard catalogue with no alterations.
I really do think that when Islamists behave in such a beastly manner toward women or Christians and others - our religious leaders ought to rally the faithful by calling for these mohammadens to be .. well beheaded! Am I being overly sensitive?
I agree. I've also seen terrible cartoons published in the Moslem press making fun of Hindus and Jews. Surely the only appropriate response to this is to kill Moslem ambassadors in the west and to burn down their embassies?
Why do people keep calling misogynists, conservative? They're not conserving something, It's not like in the good old days women were invisible. It's a peculiarity of the middle east that wants to outlaw women in public.
Disgusting. Boycot them.
Blimey are the Koren bookshelves and Mekka chairs still in?
Loathsome multi-national company. It has a long history of collaborating with dictatorships (including communist East Germany) to enhance its profits. How anyone can consider Ikea furnishings "chic" is beyond me. I think the only reason it gets an easy ride is because it's not an American multi-national.... though it might as well be. Boycott, boycott, boycott ... and buy local/regional instead.