Middle East 1 October 2012 Ikea Saudi Arabia airbrushes women from their catalogue Spot the difference. Print HTML When Ikea launched this year's catalogue in Saudi Arabia, they were apparently faced with a dialemma. They want to have a standard aesthetic across all the countries they operate in, but Saudi Arabia's hyperconservative standards of morality may be offended by some of the content in the catalogue. The solution? Release a version of it, translated into arabic, with no women in. At all. Some of the photos were merely swapped out. So this woman is replaced by a soft-looking sweater: And this woman is replaced by a man: In others, they decided to just cut their losses and remove every person at once: And in some, they actually went to the trouble of photoshopping out the women from the pictures: The full catalogues can be seen here and here. › Labour is positioning itself as the truly patriotic party An airbrushed image. Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter. Subscribe More Related articles Could a crackdown on corruption among the super-rich risk hurting the world’s poorest? Paul Mason on Sykes-Picot: how an arbitrary set of borders created the modern Middle East As Syrian forces lay waste to Aleppo, how much longer can we tolerate the slaughter?