Is there still a place for women’s pages in the media?

Not for us ladyfolk the stern black and white logic of the business pages! Not for us the brain-taxing Sudoku, with its spiky numbers and glaring empty boxes, says Natalie Guest.

This week, the Telegraph has unveiled its new women’s pages, entitled (CRINGE ALERT) “Wonder Woman”; a section offering “irreverent and intelligent writing about politics, business, family, life and sex.” An introductory blog explains:

All too often ‘women’s content’ is either lipsticks and handbags or BMW - bitching, moaning and whining about the ‘plight of being a woman’ – a tone of coverage this generation of women rarely identify with or enjoy reading.

Wonder Women, with its raft of brilliant writers defined by their reactive, witty and honest style, aims to articulate views which will get both women and men fired up, shine a light on individuals, issues and stories people will want to discuss with their mates down the pub and crucially, make readers laugh too.

Definitely a laudable goal, and one which those of us sick of “lifestyle” pieces about dieting and manicures can certainly identify with. But is there still a place for so-called women’s pages, and isn’t there something a little regressive about the entire concept?

The argument most often raised against women’s pages (along with women’s television programmes, and women’s radio shows) is that they are necessarily divisive, bringing with them an implication that women aren’t welcome amongst the other pages of the paper, and must be relegated into their own glossy pull-out harem. Not for us ladyfolk the stern black & white logic of the business pages! Not for us the brain-taxing Sudoku, with its spiky numbers and glaring empty boxes! No, the women need their own special place, full of pretty pictures of shoes (ALL WOMEN LOVE SHOES) and tearful confessions about lost love (ALL WOMEN LOVE TEARS).

As Wonder Women rightfully points out, the view of womanhood espoused by these pages is all-too often a patronising and outmoded one. We’re still dealing with a 50s housewife hangover, where every article is built around how to please a man, or make a good pavlova. Pavlovas have no place in modern-day society. I mean, what even IS a pavlova?

In an ideal world, of course, the media (and, indeed, society at large) would have embraced diversity enough for us not to need segregated content. Unfortunately, that’s a long way off – and if we said goodbye to the women’s page, many important topics simply wouldn’t be covered at all. And with current policies disproportionately affecting women and threatening to erode female bodily autonomy, drawing attention to women’s issues remains as important as ever – which includes covering the superficial as well as the serious.

The difficulty lies in changing the editorial view of what a “women’s page” is; whilst the Telegraph’s manifesto for Wonder Women hits all of the right notes, we’re only two days into publication and they’re already making missteps and lapsing into old bad habits. Take the “Board Babe” series, for example; a weekly column penned by an anonymous high-powered business woman, which raised eyebrows and prodded gag reflexes in the Twitter-sphere today on the publication of their very first article: Secret Diary: Our Board Babe on Naked Ambition. Go ahead and read it; I’ll wait.

Pieces like this are misogyny masquerading as empowerment: the “Board Babe” is set up as a challenger to the patriarchal status quo of the business world, whilst simultaneously being patronised and belittled (in this case, mostly by the sub-editor who chose the headline, although the article is fairly problematic in itself). Despite our writer having ascended to the top levels of the boardroom, she’s still referred as a “babe”, a term that both sexualises and infantilises at once. Her ambition is “naked”; as is she, underneath that trouser suit - because just in case you’d forgotten, women are there to be looked at. And (despite the fact that she presumably has a high degree of expertise and business savvy within her field), the piece is marketed as a titillating “confessional”, as though she’s moonlighting as a high-class hooker in her lunchbreak.

But it doesn’t have to be like this – and there are some real rumblings of change. With the growing popularity of blogs such as Vagenda, Jezebel, The F Word and Bad Reputation, we’re seeing a real desire for writing that deals with the issues of being a woman in a way that’s genuinely funny, fierce, intelligent and empowering (let’s call it the Caitlin Moran school of feminism, for now). From the Vagenda team’s six-figure book deal, to the success of Lena Dunham’s smash HBO hit Girls, to Moran’s own How to Be a Woman, all signs point to the fact that the more mainstream press is sitting up and taking notice of what we’ve known for a very long time: that women are hungry to read things that matter to them, written by people that they identify with.

So, is there still a place for women’s pages? For me, the answer is an unequivocal “YES” - but they need to be progressive, not regressive. Let’s see more women’s pages focusing on what we are, and what we want to be, instead of on what we used to be made to be. Ladies of the world take note: the time for pavlova is over.

The photo is from Flickr, used under a Creative Commons licence. You can view the original here.

In the future, there will be no pavlova. Image from Flickr/AnnCN, used under Creative Commons.

Natalie Guest is a London-based blogger, writing about feminism, current affairs and pop culture; just like all the other girls. Follow her on twitter @unfortunatalie

Photo: Getty
Show Hide image

Emmanuel Macron can win - but so can Marine Le Pen

Macron is the frontrunner, but he remains vulnerable to an upset. 

French presidential candidate Emmanuel Macron is campaigning in the sixth largest French city aka London today. He’s feeling buoyed by polls showing not only that he is consolidating his second place but that the voters who have put him there are increasingly comfortable in their choice

But he’ll also be getting nervous that those same polls show Marine Le Pen increasing her second round performance a little against both him and François Fillon, the troubled centre-right candidate. Her slight increase, coming off the back of riots after the brutal arrest of a 22-year-old black man and Macron’s critical comments about the French empire in Algeria is a reminder of two things: firstly the potential for domestic crisis or terror attack to hand Le Pen a late and decisive advantage.  Secondly that Macron has not been doing politics all that long and the chance of a late implosion on his part cannot be ruled out either.

That many of his voters are former supporters of either Fillon or the Socialist Party “on holiday” means that he is vulnerable should Fillon discover a sense of shame – highly unlikely but not impossible either – and quit in favour of a centre-right candidate not mired in scandal. And if Benoît Hamon does a deal with Jean-Luc Mélenchon – slightly more likely that Fillon developing a sense of shame but still unlikely – then he could be shut out of the second round entirely.

What does that all mean? As far as Britain is concerned, a Macron or Fillon presidency means the same thing: a French government that will not be keen on an easy exit for the UK and one that is considerably less anti-Russian than François Hollande’s. But the real disruption may be in the PR battle as far as who gets the blame if Theresa May muffs Brexit is concerned.

As I’ve written before, the PM doesn’t like to feed the beast as far as the British news cycle and the press is concerned. She hasn’t cultivated many friends in the press and much of the traditional rightwing echo chamber, from the press to big business, is hostile to her. While Labour is led from its leftmost flank, that doesn’t much matter. But if in the blame game for Brexit, May is facing against an attractive, international centrist who shares much of the prejudices of May’s British critics, the hope that the blame for a bad deal will be placed solely on the shoulders of the EU27 may turn out to be a thin hope indeed.

Implausible? Don’t forget that people already think that Germany is led by a tough operator who gets what she wants, and think less of David Cameron for being regularly outmanoeuvered by her – at least, that’s how they see it. Don’t rule out difficulties for May if she is seen to be victim to the same thing from a resurgent France.

Stephen Bush is special correspondent at the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to British politics.