Cute kittens can boost office productivity, says study

Looking at LOLcats could benefit your workflow.

As far-fetched as it may sound, a recent Japanese study reveals that looking at pictures of cute animals doesn’t just improve your mood, it can actually increase your productivity.

Contrary to the more traditional methods used in most corporate productivity plans, the report's findings support a more off-beat strategy: harnessing the power of "Kawaii".

In Japan, "Kawaii" (meaning cute) has become a cultural phenomenon in itself. From Pikachu to "Hello Kitty", the unyielding popularity of kawaii-culture has evolved into a multi-million dollar industry with a truly global reach.

According to the research, the popularity of kawaii lies in its propensity to generate ‘‘positive feelings”, triggered by the resemblance of cute characters to babies. As result of some deep biological impulse, studies suggest that the wide-eyed, chubby-cheeked look directly elicits a sense of well-being amongst adults; a feeling similar to those induced by looking at cute animals.

In the study’s first experiment, 48 students between the ages of 18 and 22 were given a relatively simple task: to play the Japanese equivalent of the board game Operation. Using tweezers, the subjects were asked to pluck plastic body parts from holes in the body of the "patient", without touching the sides of course.

After posting similar results in the first round, the students were divided into two groups. The first group were then shown pictures of cute kittens and puppies, while the others were shown images of fully-grown cats and dogs.Then the participants were asked to play again.

Astoundingly, the students who viewed the kawai-creatures were able to pluck out more body parts than they had done in the first round, whilst those shown the photos of their "non-cute" counterparts failed to improve on their initial score.

In another experiment, a fresh group of 48 students participated in a timed game in which they had to count how many times a certain digit appeared in cluster of numbers. As with the previous group, one group was shown photos of baby animals, while another group was shown adult animals. This time however, a third group was shown images of luxury foods, including photos of steak and sushi.

As with the first experiment, the researchers found that members of the "cute animal" group far outperformed their peers, recording higher scores with far fewer errors.

“Kawaii things not only make us happier, but also affect our behaviour”, concluded the Hiroshima University study.

“Cuteness not only improves fine motor skills but also increases perceptual carefulness”.

The key mechanism here lies in the ability of "cuteness" to tap into our innate compulsion to provide care to infants, which induces an added degree of diligence and carefulness in our behaviour. The research argues that this behavioural advantage can extend beyond caregiving into other activities, “such as driving and office work”.

So if you needed yet another reason to routinely check Pandacam or yet another excuse to forward ‘Bath Time for Baby Sloths’ to everyone at your office, then there you go.

Forget about incentive programmes, complex ranking systems and technological optimisation, investing heavily in lolcat posters might just provide the productivity boost your business craves.

Cute kittens: the key to productivity. Photograph: Getty Images

Alex Ward is a London-based freelance journalist who has previously worked for the Times & the Press Association. Twitter: @alexward3000

Steve Garry
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The footie is back. Three weeks in and what have we learned so far?

Barcleys, boots and big names... the Prem is back.

Another season, another reason for making whoopee cushions and giving them to Spurs fans to cheer them up during the long winter afternoons ahead. What have we learned so far?

Big names are vital. Just ask the manager of the Man United shop. The arrival of Schneiderlin and Schweinsteiger has done wonders for the sale of repro tops and they’ve run out of letters. Benedict Cumberbatch, please join Carlisle United. They’re desperate for some extra income.

Beards are still in. The whole Prem is bristling with them, the skinniest, weediest player convinced he’s Andrea Pirlo. Even my young friend and neighbour Ed Miliband has grown a beard, according to his holiday snaps. Sign him.

Boots Not always had my best specs on, but here and abroad I detect a new form of bootee creeping in – slightly higher on the ankle, not heavy-plated as in the old days but very light, probably made from the bums of newborn babies.

Barclays Still driving me mad. Now it’s screaming from the perimeter boards that it’s “Championing the true Spirit of the Game”. What the hell does that mean? Thank God this is its last season as proud sponsor of the Prem.

Pitches Some groundsmen have clearly been on the weeds. How else can you explain the Stoke pitch suddenly having concentric circles, while Southampton and Portsmouth have acquired tartan stripes? Go easy on the mowers, chaps. Footballers find it hard enough to pass in straight lines.

Strips Have you seen the Everton third kit top? Like a cheap market-stall T-shirt, but the colour, my dears, the colour is gorgeous – it’s Thames green. Yes, the very same we painted our front door back in the Seventies. The whole street copied, then le toot middle classes everywhere.

Scott Spedding Which international team do you think he plays for? I switched on the telly to find it was rugby, heard his name and thought, goodo, must be Scotland, come on, Scotland. Turned out to be the England-France game. Hmm, must be a member of that famous Cumbrian family, the Speddings from Mirehouse, where Tennyson imagined King Arthur’s Excalibur coming out the lake. Blow me, Scott Spedding turns out to be a Frenchman. Though he only acquired French citizenship last year, having been born and bred in South Africa. What’s in a name, eh?

Footballers are just so last season. Wayne Rooney and Harry Kane can’t score. The really good ones won’t come here – all we get is the crocks, the elderly, the bench-warmers, yet still we look to them to be our saviour. Oh my God, let’s hope we sign Falcao, he’s a genius, will make all the difference, so prayed all the Man United fans. Hold on: Chelsea fans. I’ve forgotten now where he went. They seek him here, they seek him there, is he alive or on the stairs, who feckin’ cares?

John Stones of Everton – brilliant season so far, now he is a genius, the solution to all of Chelsea’s problems, the heir to John Terry, captain of England for decades. Once he gets out of short trousers and learns to tie his own laces . . .

Managers are the real interest. So refreshing to have three young British managers in the Prem – Alex Neil at Norwich (34), Eddie Howe at Bournemouth (37) and that old hand at Swansea, Garry Monk, (36). Young Master Howe looks like a ball boy. Or a tea boy.

Mourinho is, of course, the main attraction. He has given us the best start to any of his seasons on this planet. Can you ever take your eyes off him? That handsome hooded look, that sarcastic sneer, the imperious hand in the air – and in his hair – all those languages, he’s so clearly brilliant, and yet, like many clever people, often lacking in common sense. How could he come down so heavily on Eva Carneiro, his Chelsea doctor? Just because you’re losing? Yes, José has been the best fun so far – plus Chelsea’s poor start. God, please don’t let him fall out with Abramovich. José, we need you.

Hunter Davies is a journalist, broadcaster and profilic author perhaps best known for writing about the Beatles. He is an ardent Tottenham fan and writes a regular column on football for the New Statesman.

This article first appeared in the 27 August 2015 issue of the New Statesman, Isis and the new barbarism