Politics 2 October 2012 Cute kittens can boost office productivity, says study Looking at LOLcats could benefit your workflow. Print HTML As far-fetched as it may sound, a recent Japanese study reveals that looking at pictures of cute animals doesn’t just improve your mood, it can actually increase your productivity. Contrary to the more traditional methods used in most corporate productivity plans, the report's findings support a more off-beat strategy: harnessing the power of "Kawaii". In Japan, "Kawaii" (meaning cute) has become a cultural phenomenon in itself. From Pikachu to "Hello Kitty", the unyielding popularity of kawaii-culture has evolved into a multi-million dollar industry with a truly global reach. According to the research, the popularity of kawaii lies in its propensity to generate ‘‘positive feelings”, triggered by the resemblance of cute characters to babies. As result of some deep biological impulse, studies suggest that the wide-eyed, chubby-cheeked look directly elicits a sense of well-being amongst adults; a feeling similar to those induced by looking at cute animals. In the study’s first experiment, 48 students between the ages of 18 and 22 were given a relatively simple task: to play the Japanese equivalent of the board game Operation. Using tweezers, the subjects were asked to pluck plastic body parts from holes in the body of the "patient", without touching the sides of course. After posting similar results in the first round, the students were divided into two groups. The first group were then shown pictures of cute kittens and puppies, while the others were shown images of fully-grown cats and dogs.Then the participants were asked to play again. Astoundingly, the students who viewed the kawai-creatures were able to pluck out more body parts than they had done in the first round, whilst those shown the photos of their "non-cute" counterparts failed to improve on their initial score. In another experiment, a fresh group of 48 students participated in a timed game in which they had to count how many times a certain digit appeared in cluster of numbers. As with the previous group, one group was shown photos of baby animals, while another group was shown adult animals. This time however, a third group was shown images of luxury foods, including photos of steak and sushi. As with the first experiment, the researchers found that members of the "cute animal" group far outperformed their peers, recording higher scores with far fewer errors. “Kawaii things not only make us happier, but also affect our behaviour”, concluded the Hiroshima University study. “Cuteness not only improves fine motor skills but also increases perceptual carefulness”. The key mechanism here lies in the ability of "cuteness" to tap into our innate compulsion to provide care to infants, which induces an added degree of diligence and carefulness in our behaviour. The research argues that this behavioural advantage can extend beyond caregiving into other activities, “such as driving and office work”. So if you needed yet another reason to routinely check Pandacam or yet another excuse to forward ‘Bath Time for Baby Sloths’ to everyone at your office, then there you go. Forget about incentive programmes, complex ranking systems and technological optimisation, investing heavily in lolcat posters might just provide the productivity boost your business craves. › US runs out of coral snake anti-venom Cute kittens: the key to productivity. Photograph: Getty Images Alex Ward is a London-based freelance journalist who has previously worked for the Times & the Press Association. Twitter: @alexward3000 Subscribe More Related articles Nineties boyband 5ive pull out of pro-Brexit concert, after learning it was “political” Indie band The 1975 want to “sue the government” over the Electoral Commission’s latest advert What will it take for people to care about climate change?