Cute kittens can boost office productivity, says study

Looking at LOLcats could benefit your workflow.

As far-fetched as it may sound, a recent Japanese study reveals that looking at pictures of cute animals doesn’t just improve your mood, it can actually increase your productivity.

Contrary to the more traditional methods used in most corporate productivity plans, the report's findings support a more off-beat strategy: harnessing the power of "Kawaii".

In Japan, "Kawaii" (meaning cute) has become a cultural phenomenon in itself. From Pikachu to "Hello Kitty", the unyielding popularity of kawaii-culture has evolved into a multi-million dollar industry with a truly global reach.

According to the research, the popularity of kawaii lies in its propensity to generate ‘‘positive feelings”, triggered by the resemblance of cute characters to babies. As result of some deep biological impulse, studies suggest that the wide-eyed, chubby-cheeked look directly elicits a sense of well-being amongst adults; a feeling similar to those induced by looking at cute animals.

In the study’s first experiment, 48 students between the ages of 18 and 22 were given a relatively simple task: to play the Japanese equivalent of the board game Operation. Using tweezers, the subjects were asked to pluck plastic body parts from holes in the body of the "patient", without touching the sides of course.

After posting similar results in the first round, the students were divided into two groups. The first group were then shown pictures of cute kittens and puppies, while the others were shown images of fully-grown cats and dogs.Then the participants were asked to play again.

Astoundingly, the students who viewed the kawai-creatures were able to pluck out more body parts than they had done in the first round, whilst those shown the photos of their "non-cute" counterparts failed to improve on their initial score.

In another experiment, a fresh group of 48 students participated in a timed game in which they had to count how many times a certain digit appeared in cluster of numbers. As with the previous group, one group was shown photos of baby animals, while another group was shown adult animals. This time however, a third group was shown images of luxury foods, including photos of steak and sushi.

As with the first experiment, the researchers found that members of the "cute animal" group far outperformed their peers, recording higher scores with far fewer errors.

“Kawaii things not only make us happier, but also affect our behaviour”, concluded the Hiroshima University study.

“Cuteness not only improves fine motor skills but also increases perceptual carefulness”.

The key mechanism here lies in the ability of "cuteness" to tap into our innate compulsion to provide care to infants, which induces an added degree of diligence and carefulness in our behaviour. The research argues that this behavioural advantage can extend beyond caregiving into other activities, “such as driving and office work”.

So if you needed yet another reason to routinely check Pandacam or yet another excuse to forward ‘Bath Time for Baby Sloths’ to everyone at your office, then there you go.

Forget about incentive programmes, complex ranking systems and technological optimisation, investing heavily in lolcat posters might just provide the productivity boost your business craves.

Cute kittens: the key to productivity. Photograph: Getty Images

Alex Ward is a London-based freelance journalist who has previously worked for the Times & the Press Association. Twitter: @alexward3000

Jeremy Corbyn, Labour leader. Getty
Show Hide image

Will Labour leader Jeremy Corbyn become Prime Minister after the 2017 general election?

Can Labour leader Jeremy Corbyn win the 2017 general election? 

Jeremy Corbyn could be the next prime minister. Admittedly, it’s highly unlikely. After less than two years as Labour leader, Jeremy Corbyn is leading the party into a snap general election. Labour behind in the latest general election polls and underperformed badly in the recent local elections. But since the election was called, Labour’s position in the polls has been improving. Can we trust the general election polls?

This isn’t the first vote of national significance since his election, however, since he was in office during the 2016 EU referendum. It’s also not Corbyn’s first serious challenge: after the Brexit vote, his MPs voted “no confidence” in him and Owen Smith challenged him for the leadership. Corbyn saw off that threat to his position convincingly, so can he pull out another electoral triumph and become prime minister? 

Can Jeremy Corbyn become prime minister after the general election 2017?

Do the polls predict a Labour victory?

Since May 2015, the Conservative Party has consistently led in the polls. The latest polls give Labour ratings in the mid 30s, while the Conservatives are on the mid-40s. Recent improvements in Labour’s standing still leave Jeremy Corbyn a long way from becoming prime minister.

But should we believe the general election polls? Glen O’Hara, professor of modern and contemporary history at Oxford Brookes University, points out that the polls have been wrong before, and could be overstating Labour’s collapse. However, a 20-point gap is far outside the margin of error. A Corbyn win would be an unprecedented upset.

What is Labour's record on elections?

At the 2016 local elections, Labour did not gain any councils and lost 18 seats and 4 per cent of the vote. James Schneider, the co-founder of Momentum who is now Corbyn’s head of strategic communications, said this showed Labour was on the right trajectory, but it’s a disappointment for an opposition to make no gains. And at the Copeland by-election this February, Labour lost the seat to the Tories – the first government gain in a by-election since 1982.

Can Jeremy Corbyn become prime minister? The verdict

Jeremy Corbyn’s path to power would be one of the greatest surprises in British politics. But unlikely doesn’t mean impossible. It would take some extraordinary events, but it could happen. Check out the latest odds to see how the markets rate his chances.

0800 7318496