In the past few weeks I have been to half a dozen events where the aim was to discuss the role of culture. In the European crisis, in the financial crisis, in the banking crisis, in populist politics, in shaping anti-immigration views. You name it – if it's in crisis (and quite a few things are), then it is giving rise to the kind of soul-searching that those of us who have been using the 'C' word for decades could only dream about a few years ago. I run a research group that encourages organisations to be more aware of the role that cultural dynamics play — in politics, business, finance, so I should be delirious with joy.
Could it be that we’ve been heard? I’m not so sure. For every brilliant analysis by Gillian Tett, there are a dozen wannabe anthropologist spewing - at best - wishy-washy banalities.
The evocation of ‘culture’ is becoming incantatory– a panacea explanation for almost all forms of abuse, cheating, poor decision-making and dodgy politics, and it leaves me wondering what everyone means when they say ‘culture’. Developing a better understanding of the role of culture and the ways in which it shapes our perceptions of risk and opportunities is crucial—but the next few years will tell which organisations are truly willing to take this on board and do the hard analytical work and which are simply kicking reform in the long-grass.
For years now we have been awash in 'cultural' explanations for the financial crisis: young, aggressive traders, swimming in pools of testosterone and cash could not see a world beyond their flashing screens because, hey, this was the ‘culture of finance’. Hedge fund managers, steeped in chess, equations and modeling were just victims of their life-styles: they hung out together and had no other reference points. Playing with numbers, regardless of human consequences, became 'their culture'.
But this is reaching new heights: now, Barclays - much as other large banks - is being discussed as a galaxy so culturally distant that no light from the mainstream planet ever reached it. To the extent that they didn't realise it was wrong to fiddle Libor. It was their culture, you see.
So what in fact is being said in this context? A real cultural explanation might take into account a society’s relationship to capitalism and its attendant institutions. It might examine its relationship to money and credit; to consumerism, property and comfort and perhaps delve into the origins of a few myths and conventions and how these can shape but also distort the purpose of institutions and organisations. In this case, however, the reference to culture is a convenient way of saying a few banal but unpalatable things.
First, it paints banking behaviour as beyond the reach of normal policy-making and regulation. Because it’s cultural you see. You understand culture don't you? I mean, we all have it. We're sorry, we got a bit carried away with our culture (which happens to be all about trashing your culture), but you know how it is: some of us cook a favourite dish, some of us paint, some of us fiddle the books and bleed you dry. Hey, swings and roundabouts. Let he who has no culture throw the first stone of reform.
Second, it’s a very effective way of getting quite a few people off the hook – bar a few heads that will be made to roll symbolically and painlessly. Those resignations (and perhaps a nice long investigation) will be the only authentic nod to culture and in the most cynical and manipulative way: the acknowledgment that our (mainstream) culture demands such symbols and forms of appeasement. For the rest there floats a strong whiff of the demagogue’s ‘it's got very deep roots and there's not much we can (and want) to do about it’.
Bob Diamond has resigned as CEO of Barclays, and Monday claimed the head of its Chair Marcus Agius (promptly re-appointed in a new function) as well as its COO, Jerry del Missier. But even as the news flashes across the world's screens, Bob and Marcus are already being absolved by the ‘cultural’ reference: To tame the monstrous culture that reigned at Barclays - and its capricious, unknowable gods – we’ll make a few sacrifices (no one would go as far as referring to these men as ‘virgins’). What should be an act recognizing individual responsibility is immediately wrapped in the language of cultural absolution.
Interestingly, Diamond himself seems to give short shrift to the cultural explanation and going straight for a rather more, shall we say, ‘personalised’ approach. Or are we talking about a culture of passing the buck?
The irony is that the word culture here is used to refer to the very opposite of culture—an old-fashioned, conservative view of human nature. It is code for ‘nought so queer as (banking) folk’.
In the context of the debate on populism and anti-immigration, the discussion takes on another tone. But here too there is a marked turn to ‘culture’ that, although more authentically motivated, leaves me a little pensive. The aims though are generally more laudable: to address the rising tide of anti-immigrant attitudes.
While the right in the UK – and elsewehere – has always been more comfortable with the evocation of culture as an explanatory variable for anti-immigrant attitudes; for progressives the conventional wisdom was that if economic security triumphed, xenophobic attitudes would be vanquished. The fact is that we can't tell whether this is true, because economic security has not triumphed.
But in the face of a hardening of public attitudes toward immigration, progressives are turning to culture too (with a cheap bit of mea culpa-ing thrown in). The story goes something like this: we've discovered people care about more than money; they care about culture and values. They want to protect their way of life and that is about more than protecting their livelihood.
Well yes. But let’s be fair, progressives aren’t just discovering that culture matters. In fact, some would argue that an emphasis on culture is the reason behind the Left's current challenges. The rhetoric over the past few years hasn’t been that there wasn't enough cultural emphasis, but there was too much through multicultural policies. Here the – barely veiled - accusation is that the Left's mistake was to privilege minority cultures over the majority culture. Hence the, now widely accepted, mantra that ‘multiculturalism has failed’ (the fact that Canada - where multiculturalism was most vigorously pursued and implemented – is just about the only advanced democracy that exhibits high levels of tolerance, seems not to dent this dubious line of reasoning at all).
But this current ‘turn to culture’, unlike its multicultural predecessor (which saw a valuing of diversity as a way to familiarise people with difference in order to forge new institutions to live and work together – thereby simultaneously addressing social and economic exclusion), tends to depict people's anxieties and resentments as something fixed, unchanging, rigid. Here too, we are turning to something that is more akin to a conservative view of human nature, than a progressive view of culture.
This must be a sign of the times – across political divisions and across sectors, the same logic is being applied. And it is a dangerous one because, everywhere, it reaches for a ‘people like us’ kind of reasoning. People like us have our ways. It’s cultural.
But cultures are not islands of meaning – they are collections of people who make choices, change their minds, have new ideas and create institutions. Institutions that, in turn, shape them and their cultures. The sociologist Claus Offe argues that institutions are crucial because they create the illusion that we know the strangers with whom we share a political and social space. It’s another way of saying that institutions create cultures: they create routines that allow us to recognise eachother. In this respect we have power over our cultures; the power to shape them, change them, and regulate them. They are as much what frees us as what constrains us, and should never be cast as immutable or deterministic. Cultures are places of conflict, where values of fairness and generosity, come up against ruthlessness and greed. What makes one triumph over the other? Leaders and institutions. We call on those leaders – in every sector - who are serious about reform to take the cultural work seriously, but the opposite applies in equal measure. If you’re serious about culture, you need to be serious about reform.
Catherine Fieschi is the director of Counterpoint, a research and advisory group that provides governments, businesses and NGOs with analysis on how culture affects politics and markets.