Emma Stone was right to call out sexism in the media. Will other actors join her?

Time to end "rabbit food questions".

Something strange happened during an interview in American Teen Vogue last week. Exhausted from interminable questions about her hair and her ‘style icons’, Emma Stone called bullshit in the best way possible, to much applause. Listing the types of inane questions that she, and not her male co-stars, usually face, she concluded simply: ‘It is sexism.’

Of course, Stone is not the first actor to kick back against the overwhelming stream of questions women face in interviews over their diet regimes, their make-up routines and their exercise schedules (and let’s not forget how they could possibly manage to be successful while also having children).

Helen Mirren was famously furious back in 1975 when Michael Parkinson asked her whether she found that her ‘equipment’ hindered her in her aspirations to become a serious actress. She was so pissed off that she still mentions it in interviews. (Or rather, it is still asked about in interviews, and referenced in columns such as this. And thus the media feeds itself.) 

Stone and Mirren’s travails with interviewers lead us to question whether anything has really changed since 1975. Successful women are still being asked about their bodies above all else, sending the message that our appearance is what defines us; that it is our most crucial asset. Interviews by Cosmopolitan and its ugly sisters often follow an established pattern: a structure so predictable and formulaic in nature, and therefore so familiar, that Mhairi McFarlane’s pisstaking Ultimate Celebrity Interview quickly went viral earlier this year. In such interviews, cutesy little fillers such as ‘umm’, ‘er’, ‘you know?’ are interspersed with endless commentary on what the subject is eating and wearing, both at the time and on a daily basis. Invariably, the body shapes paraded on the covers of these magazines owe as much to Photoshop as they do to a personal trainer.

These women are often described as ‘impossibly thin and beautiful’, but then a piece of token advice is always offered up to remind us that we should feel bad for not achieving these heights of graphically enhanced impossibility. ‘I just eat a spinach leaf once in a while and sometimes jog from my front door to the taxi.’ Most of the time, the celeb is ‘just like you, honest’ - and allegedly dines out regularly on bacon and cheese-stuffed pizzaburgers. The subtle implication is that your failure to reach a similar state of physical and mental uniformity is an inadequacy on your part.

That can be enough to trap you into an insecurity so deep that you find yourself buying the same magazine every single month,  hoping that a ‘beauty secret’ will be revealed, as if Oracle-like knowledge of looking like Natalie Portman after you roll out of bed in the morning has just been waiting to be revealed inside the glossy pages of Grazia.

Even magazines that usually offer enlightened commentary fall short at this final hurdle: Stylist’s weekly interview with a ‘career woman’ differs notably to the interviews in its male counterpart Short List by unnecessarily mentioning the food eaten during the day for each woman they report back on, dangerously correlating calorific control with financial success.

Saying that, it’s hard to tell whether or not Stylist even asked for dietary information from their interview subjects. Perhaps women have been so indoctrinated by celeb food diaries and diet articles that a monotonous recital of every substance that has passed our lips is becoming second nature. It’s hard to know what came first: the corn fed, free-range organic chicken or the Duchy Originals egg. Either way, it’s clear that this obsession with women’s bodies is not just something celebs have to worry about.

Those reputable social scientists at Littlewoods recently conducted a study in which 2,000 women were asked to envisage their perfect bikini body, the result of which was an alarming composite image of a vacant automaton in sunglasses (they had evidently neglected to ask Tanya in Wigan for her favourite set of celebrity irises.) The tedious predictability of such shallow, familiar lines of enquiry leads us to conclude that no Western Woman is now safe from being asked about her arse as she goes about her daily business. It’s a sad state of affairs when squatting goes from signifying living rent-free in a bohemian utopia to something you do to make your posterior look like J-Lo’s. Will we be asked about our cankles next time we fill in a census? And next time a woman dares to say something insightful in a public role, will she forever carry the caveat ‘not just a pretty face’?

Which is why it’s so wonderful to see women biting back. When Anne Hathaway was recently asked how she lost ‘so much weight’, she drily asked her interviewer if he was scouting for personal advice, and assured him that he looked great as he was. Scarlett Johansson, meanwhile, highlighted how a journalist had asked her male co-interviewee ‘an interesting, existential question’ while subjecting her to ‘a rabbit food question'. Seeing these women react with  wit to the inane probing of celebrity hacks is nothing short of joyous.

If things continue in this vein, the celebrity diet/fitness/hair formula will come to be replaced by the requisite ‘sexism in the media’ question, and soon we’ll be reading confused responses to halfway-house questions such as ‘how does your hair feel about the glass ceiling?’ and ‘do your abs have anything to say about the unfair division of domestic labour?’.

So next time someone in a white coat approaches you on your local high street, clipboard in hand, to ask how you feel about your bum, you are perfectly entitled to turn around, drop your keks, and yell ‘WHY DON’T YOU ASK IT YOURSELF?’ Feminism is nothing if not an accumulation of small victories.

Emma Stone faces the media. Photo: Getty

Rhiannon Lucy Cosslett and Holly Baxter are co-founders and editors of online magazine, The Vagenda.

Photo: Getty
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UnHerd's rejection of the new isn't as groundbreaking as it seems to think

Tim Montgomerie's new venture has some promise, but it's trying to solve an old problem.

Information overload is oft-cited as one of the main drawbacks of the modern age. There is simply too much to take in, especially when it comes to news. Hourly radio bulletins, rolling news channels and the constant stream of updates available from the internet – there is just more than any one person can consume. 

Luckily Tim Montgomerie, the founder of ConservativeHome and former Times comment editor, is here to help. Montgomerie is launching UnHerd, a new media venture that promises to pull back and focus on "the important things rather than the latest things". 

According to Montgomerie the site has a "package of investment", at least some of which comes from Paul Marshall. He is co-founder of one of Europe's largest hedge funds, Marshall Wace, formerly a longstanding Lib Dem, and also one of the main backers and chair of Ark Schools, an academy chain. The money behind the project is on display in UnHerd's swish (if slightly overwhelming) site, Google ads promoting the homepage, and article commissions worth up to $5,000. The selection of articles at launch includes an entertaining piece by Lionel Shriver on being a "news-aholic", though currently most of the bylines belong to Montgomerie himself. 

Guidelines for contributors, also meant to reflect the site's "values", contain some sensible advice. This includes breaking down ideas into bullet points, thinking about who is likely to read and promote articles, and footnoting facts. 

The guidelines also suggest focusing on what people will "still want to read in six, 12 or 24 months" and that will "be of interest to someone in Cincinnati or Perth as well as Vancouver or St Petersburg and Cape Town and Edinburgh" – though it's not quite clear how one of Montgomerie's early contributions, a defence of George Osborne's editorship of the Evening Standard, quite fits that global criteria. I'm sure it has nothing to do with the full page comment piece Montgomerie got in Osborne's paper to bemoan the deficiencies of modern media on the day UnHerd launched. 

UnHerd's mascot  – a cow – has also created some confusion, compounded by another line in the writing tips describing it as "a cow, who like our target readers, tends to avoid herds and behave in unmissable ways as a result". At least Montgomerie only picked the second-most famous poster animal for herding behaviour. It could have been a sheep. In any case, the line has since disappeared from the post – suggesting the zoological inadequacy of the metaphor may have been recognised. 

There is one way in which UnHerd perfectly embodies its stated aim of avoiding the new – the idea that we need to address the frenetic nature of modern news has been around for years.

"Slow news" – a more considered approach to what's going on in the world that takes in the bigger picture – has been talked about since at least the beginning of this decade.

In fact, it's been around so long that it has become positively mainstream. That pusher of rolling coverage the BBC has been talking about using slow news to counteract fake news, and Montgomerie's old employers, the Times decided last year to move to publishing digital editions at set points during the day, rather than constantly updating as stories break. Even the Guardian – which has most enthusiastically embraced the crack-cocaine of rolling web coverage, the live blog – also publishes regular long reads taking a deep dive into a weighty subject. 

UnHerd may well find an audience particularly attuned to its approach and values. It intends to introduce paid services – an especially good idea given the perverse incentives to chase traffic that come with relying on digital advertising. The ethos it is pitching may well help persuade people to pay, and I don't doubt Montgomerie will be able to find good writers who will deal with big ideas in interesting ways. 

But the idea UnHerd is offering a groundbreaking solution to information overload is faintly ludicrous. There are plenty of ways for people to disengage from the news cycle – and plenty of sources of information and good writing that allow people to do it while staying informed. It's just that given so many opportunities to stay up to date with what has just happened, few people decide they would rather not know.